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Integrated CDP and CEP: Essential Benefits for Businesses

Integrating Customer Data Platforms (CDPs) with Customer Engagement Platforms (CEPs) creates a powerful combo for businesses aiming to enhance customer interaction and streamline marketing processes. The benefits of a Customer Data Platform are evident from the start, as it brings together customer data from all corners, creating a full view of each customer. Meanwhile, our … Continued

Customer Lifecycle Marketing: The Complete Guide for B2C Marketers

What if your biggest growth opportunity isn’t attracting new customers, but nurturing the ones you already have? Customer Lifecycle Marketing (CLM) helps you build lasting, profitable relationships by going beyond one-time transactions. This guide dives into advanced CLM strategies, explores why it’s critical for B2C brands, breaks down each key lifecycle stage, and highlights the … Continued

How Leading Brands Use Audience Syndication to Drive Smarter Customer Engagement

We’re in a new era of digital marketing. Cookie. based targeting is crumbling, acquisition costs are rising, and customer expectations? Through the roof. The brands that win aren’t the ones with the most data they’re the ones who can activate it in the right place, at the right time. Audience syndication solves for this gap. … Continued

July 2025: Optimizer Agent, SMS Quiet Hours, BigQuery Export, Campaign Flows, Attribute Insights, and More

In a fast-moving marketing landscape, success depends on agility and accountability. The July 2025 release helps marketers streamline execution, gain deeper insights, and strengthen governance across the board. From powerful new features like the Campaign Optimizer Agent now also available for one-time campaigns and new SMS Quiet Hours, to enhancements that boost compliance, visibility, and … Continued