A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often arise in discussions surrounding customer-centricity are “customer experience” and “customer engagement.” While the … Continued
Let’s be real—understanding your customers is everything. But for many businesses, marketing feels like a constant struggle. You’re juggling tight budgets, limited time, and what feels like a million different priorities, all while trying to make every marketing dollar count. With customer interactions happening across multiple touchpoints—websites, emails, social media, and more—you have access … Continued
As a marketer, you know how important customer acquisition is. You pour time, budget, and creativity into winning new customers. But what about keeping them? Customer retention doesn’t always get the same spotlight, even though it’s often more cost-effective and has a greater impact on long-term growth. The challenge? It’s not easy. Marketers face: Retention … Continued
A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being customer-centric. Two terms that frequently come up in this context are customer engagement and customer experience. While often used … Continued
Customer Data Platforms (CDPs): The Ultimate Guide for Modern Marketers You have the data, plenty of it. From your email platform to your website analytics, CRM, mobile app, and maybe even your call center, each piece tells part of your customer’s story. But the problem is clear: those pieces don’t always talk to each other. … Continued
Marketers today are drowning in data, but just having access to it doesn’t automatically lead to smarter decisions. The real challenge is turning all that information into meaningful insights that actually move the needle on customer engagement and campaign performance. Many marketing teams hit roadblocks with data systems that are too complex to navigate without … Continued
“If the Starbucks secret is a smile when you get your latte… ours is that the website adapts to the individual’s taste.” — Reed Hastings, Co-founder, Netflix That one line from Netflix’s co-founder sums up a defining truth about modern marketing: Customer experience is no longer just about delight. It’s about relevance. Customers expect the … Continued
If you’re a marketer who runs email campaigns regularly, chances are you’ve come across a frustrating Gmail alert that says, “Be careful with this message.” This alert can be alarming, especially for businesses that rely on email for marketing, support, and sales. So, why does Gmail say be careful with this message, and how can … Continued
As a marketer, you know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth. While an email service provider (ESP) has traditionally been the go-to solution for managing marketing outreach and customer engagement, the dynamic nature of marketing demands a more advanced solution. Enter Customer … Continued
Imagine strolling into your favorite café, where the barista greets you by name and knows your usual order before you even place it. That personalized touch makes you feel valued and understood, fostering a sense of loyalty that keeps you coming back. Now, envision experiencing that same level of attentiveness and personalization on a website—a … Continued
Here’s what a recent Blueshift survey of 300+ U.S. marketers revealed: 90% of marketers say consistent messaging across all channels is critical to driving engagement, yet only 34% feel confident they’re delivering on that promise. If you’re a marketer trying to meet customers where they are, you’re probably feeling the pressure. Like the 66% of … Continued