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CUSTOMER SUCCESS STORY

AI-Powered Marketing for a Fast-Growing Retailer

“I’ve been able to do so much with Blueshift just as a two-person team, without having to rely on other resources like the tech teams or slowing down my timelines.”

Carrie Bova
Carrie Bova Sr. Digital Marketing Manager, Five Below
Cover image for Five Below Case Study

The Challenge

Five Below needed a smarter way to connect with its price-savvy shoppers across email, mobile, and web. With a fast-growing customer base, the team struggled to personalize experiences at scale, increase repeat purchases, and keep engagement high without adding more manual work.

The Outcome

By implementing Blueshift’s AI-powered platform, Five Below unified its customer data, automated cross-channel personalization, and leveraged predictive intelligence to optimize messaging. The result? Increased engagement, improved marketing efficiency and a 22% increase in sales.

How AI Helped Five Below Deliver High Performing Emails With 41% Open Rates

Five Below turned to Blueshift to make personalization simple and scalable. With AI and automation, the team built highly targeted campaigns that drove more sales while reducing manual effort. Marketers could now launch personalized, multi-channel campaigns without relying on engineers or spending hours on setup.

With Blueshift, Five Below moved from one-size-fits-all promotions to personalized, data-driven experiences that keep customers coming back. These personalized product recommendations resulted in a 22% increase in digital sales.

Hear from Carrie Bova, Sr. Digital Marketing Manager

By harnessing the power of data-driven personalization, Five Below brought back those who abandoned their carts with a 41% open rate.

Of those that received an abandoned cart email, 5.3% clicked through to the website, and 21% made a purchase, well above industry norms.

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