July Updates

Campaign orchestration allows you to run high-quality campaigns across multiple channels and ensures customers experience a personalized experience throughout the buyer journey. With our new feature within the Journey Builder, you can orchestrate your paid media campaigns with other channels like email, SMS, mobile app, etc. For example, if a user quits their checkout journey midway, you can send them a reminder via an ‘abandon cart’ email. Similarly, you can prompt them to an ad for the product and related products on Google or Facebook.

1. Syndication Setup

To run this feature, create a new syndication, select the destination, and select ‘audience’ = ‘determined by other campaigns.’ Select the cadence you want this syndication to run and launch it.

2. Campaign Journey

When you click to add a new trigger, you will see an option for an ‘Audience Sync’ trigger under the ‘Messaging’ section. Select this trigger and add it to any step in your journey.  You can then configure this trigger to choose the syndication you set up and launched in Step 1 and select whether you want to add the user to the paid media campaign or remove them.  Now, you’re all set to trigger paid media ads based on a particular user’s interaction on your website or engagement with your marketing campaigns.

Tip: With ‘Audience Sync’ triggers in a journey builder, you can also leverage the journey builder’s left → right ordering to prioritize the different syndications or paid media campaigns. 

Note: 

1. To leverage this feature effectively, you will have to perform both step #1 and step #2
2. The syndication job you set up in step #1 will send the audience to the paid media destination at the cadence specified in the syndication, independent of when the syndication trigger gets evaluated. For example, if your syndication job runs every day at 9 AM and a syndication trigger sends customer A to the syndication at 12 PM on Monday, customer A won’t be sent to the paid media destination until the syndication job runs again at 9 AM on Tuesday.

First-party data gives you detailed insights into customer behaviors, preferences, and needs. We are partnering with LiveRamp, the leading data collaboration platform, to activate your first-party data and elevate your marketing capabilities effectively. With this new integration, you can syndicate your first-party customer data from your Blueshift account to your LiveRamp account. To do so, you need to:

1. Configure the LiveRamp app on the Blueshift App Hub: Create an adapter using your LiveRamp account username and password.
2. Create a new ‘Customer Data’ syndication with ‘LiveRamp’ as the destination.
3. Select the segment you want to send to LiveRamp.
4. Select the cadence of your syndication.
5. Map the customer identifiers you want to send to LiveRamp and launch.

Effective data activation is crucial for deriving actionable insights and delivering personalized marketing campaigns. To streamline this process and enable you to harness the full potential of your data seamlessly, we are introducing our new native integration with Google BigQuery, a highly scalable and fully managed enterprise data warehouse that helps you manage and analyze large volumes of this data across disparate systems, thus harnessing the full potential of valuable customer data.

You can now effortlessly import Customer, Event, and Catalog data from BigQuery into Blueshift in near-real time, empowering you with the most up-to-date information on each customer.

Unlocking the full potential of your data, you can now leverage and activate rich data for segmentation, predictive modeling, personalization, campaign execution, and more. Blueshift’s user-friendly interface makes setting up recurring import tasks easy, requiring just a few clicks. It also eliminates the complexity of handling external data pipelines, reducing your dependency on IT teams and streamlining the entire data ingestion process.

Amplitude is a digital analytics platform that provides clear insights on improving your product and increasing conversion, engagement, and retention. With the Blueshift and Amplitude integration, you can already utilize Amplitude’s intuitive data analytics capabilities to gain valuable insights from customers’ engagement data. With our new enhancement, you can now seamlessly export Blueshift’s rich campaign engagement data to Amplitude in real-time. This integration, combined with Event exports, makes Blueshift your single data source, simplifying your workflow by eliminating the need for multiple integrations.

Templates save time by enabling you to create custom campaigns seamlessly and easily. We have refreshed our template library so that you can access over 1500 pre-designed templates for your email and web personalization (live content) campaigns. 

We are also introducing ‘recipes‘ for email templates (previously called ‘layouts’). Recipes allow you to add custom-designed templates to the template library for your marketing team. Recipes serve as your master template, and you can still retain their original design when someone modifies it in their template, unlike template cloning. To use this feature, Go to Templates → Email. You will now see two tabs – one for ‘Templates’ and another for ‘Recipes.’ You can create your brand-specific recipes and share them with your team.

Historically, Blueshift has treated certain event-triggered campaigns—specifically those with the “Skip user messaging limits check” and “Message users who have previously unsubscribed or reported spam” settings enabled—as ‘transactional’ campaigns. Consequently, these campaigns have not counted toward a user’s messaging limits.

However, based on feedback from customers like you, we are enhancing transparency and control over campaign behavior. Blueshift will no longer automatically exempt such campaigns from messaging limits. To send a ‘transactional’ message—such as order confirmations or delivery updates—regardless of a user’s message limit status, you will need to explicitly enable the ‘Do not count towards messaging limits’ campaign setting.

Action Required:

For Existing Campaigns: You do not need to take any action. We will update your campaigns to reflect the new behavior, showing the ‘Do not count towards messaging limits’ setting where applicable. This adjustment will provide you with complete visibility into your campaign performance.

For New Campaigns: If you intend to send a ‘transactional’ message that bypasses messaging limits, please ensure that the ‘Do not count towards messaging limits’ setting is enabled when setting up your campaign.

If you use promo codes in a campaign, this enhancement will ensure that when promo codes are exhausted, the campaign doesn’t continue sending messages with no promo codes to your customers. With this enhancement, any time the list of promo codes in a bucket is exhausted, all campaigns using that bucket will be automatically paused. Blueshift will send out email alerts to the campaign author and any user monitoring the campaign execution status with details on the impacted campaigns and the promotion buckets that would need to be replenished.

You can now filter customer profile import tasks using various metadata such as author, status, frequency, or task name. As part of the ongoing improvements to Blueshift’s data onboarding functionality, we’ve revamped the customer profile import index page to offer more powerful search and filtering capabilities.

You can now gain greater visibility into users accessing your Blueshift account through the addition of the last login time column on the User Management menu. This new column shows the date and time when a particular user logged into your Blueshift Account.

You can now segment customers based on when the customer actually opened or clicked on the message sent by Blueshift, excluding any prefetch opens or bot clicks. Two new attributes, last_user_opened_at and last_user_clicked_at, will now be available on all customer profiles and in the Blueshift segment builder in addition to the ‘last_open_at’ and ‘last_click_at’ attributes. Coupled with Blueshift’s recently rolled-out bot click filtering for reporting, you can now eliminate noise in identifying the actual customer engagement and target more precisely.

Blueshift already supports native campaign activity exports to Snowflake for multiple AWS regions. We will also extend this to the Snowflake Azure East 2 region. This integration will eliminate the need to maintain external data pipelines for exporting campaign activity data to the Snowflake Azure region. You can combine this data with other data in your Snowflake account to generate insights and activate customers through Blueshift’s native Snowflake import integration.