Our world is a digital one. Learning has even shifted to cater to an online crowd, with many traditional universities offering remote courses. OpenClassrooms is taking the idea of online, accessible education one step further by making the process digital-first from the ground up. They offer completely online bachelor and master degrees in tech-minded disciplines such as web development, data, IT, project management and more. The best part? These degrees are truly made for busy digital natives, so you can start and pause as needed on the way to earning a diploma.
OpenClassrooms’ approach to education has garnered the interest of many online learners. But, their desire to provide new and engaging communications designed to aide degree progress presented a specific set of challenges for the marketing team. The site hosts many different types of users (paid, free, and unregistered). It was growing more difficult for the OpenClassrooms team to provide relevant and helpful messaging to all these groups manually. So, they began their search for a marketing platform that could leverage their rich customer data to provide engaging and meaningful customer experiences across a myriad of channels. That search found Blueshift, and a true partnership was formed.
