Combine multiple AI levers to drive incremental ROI. Use AI to optimize every part of the marketing puzzle. Marketers applying AI across multiple levers of the “Who, What, Where, & When” realize +50% incremental engagement.
Smart Guide To
ROI of AI Marketing
AI is poised to transform every industry in extensive and radical ways. In this Smart Guide, you’ll learn how some of the world’s fastest-growing companies are utilizing marketer-accessible AI for marketing success by targeting the right customer with the right message at the right time on the right channel.
The four levers of ai marketing
Who, What, When, and Where
The Who
Select the best customers to target for every marketing campaign with predictive audience segmentation.
The What
Determine the right product or content for each customer with powerful predictive recommendations.
The When
Optimize campaign send times to when each customer is most likely to engage with send time optimization.
The Where
Deliver marketing campaigns on each customer’s channel-of-choice with predictive channel engagement scores.
