Customers are using ChatGPT and Perplexity, not just Google. If your brand isn’t in the AI’s answer, you’re invisible right when they’re ready to buy.

This guide gives you the strategy to get cited and found.

  • Build an “Answer-First” content strategy.
  • The new technical setup (like llms.txt and schema).
  • How to build authority and trust signals for AI.
  • Ways to measure if your strategy is working.
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56.41%
of all search results already feature AI-generated answers.

A Marketer's Guide to Generative Engine Optimization

This isn’t just theory. It’s a practical guide to getting your brand cited by AI, based on what actually works.

Write for Questions, Not Keywords

Stop thinking about old SEO. Start building content hubs, comparison guides, and FAQ pages that directly answer what your customers ask.

Get Your Tech Right

Learn the new technical basics, from schema markup to the llms.txt file that tells AI engines what to read and index.

Build Trust Signals

AI wants to cite sources it trusts. We cover how to use author bios, customer reviews, and quality backlinks to show you're an expert.

Measure What Matters

Forget "position #1." The new metric is "citations." Learn how to track your visibility in AI answers with spot checks and referral traffic.

Win the Comparison

Customers ask AI to compare products. Learn how to create the clear, honest comparison pages that make your brand the definitive answer.

Prepare for AI Agents

The next step is AI that buys *for* the customer. We'll show you how to prepare your site and APIs for conversational commerce.