September Update

Connect Launchpad to the tools your team already uses. Configure external MCP connectors in App Hub — Amplitude, Atlassian, BlueConic, Google Drive, Monday.com, and Slack are ready out of the box, with support for custom connectors too.

Note: This feature is currently in beta.

Prompt Library

Save your team’s best prompts and reuse them across conversations. Start from Blueshift’s ready-made prompts, or turn any conversation into a reusable one.

Visual Editor Support

Edit visual editor templates across all channel studios directly from Launchpad.

Rename shared assets — Blueshift automatically updates the reference string and every template that uses it.

Pass extra metadata to your host app through in-app and inbox messages — invisible to the end user, but available for the app to act on.

Push notifications now automatically find the right APNs gateway — sandbox or production — based on each device’s environment, so fewer messages are lost to environment mismatches.

Campaign alerts can now track soft bounce rate, not just total bounces — calculated as soft bounces divided by sends.

Whitelist event attributes for customer profile updates directly, without contacting Blueshift Support.

Edit advanced settings on paused event, customer, and recommendation imports directly, without contacting Blueshift Support.

The Campaign Optimizer Agent now supports archiving optimization runs, giving teams more flexibility in managing them over time.

We are introducing two new public APIs:

• API for returning Data Studio’s attribute schemas for users, events, and products.
• API that lists recommendation schemes configured for an account, with metadata such as name, algorithm version, and creation date.

The version picker in Email Studio engagement reports now shows who created each version and when — version number, date, and author, all in one place.

The customer list page now shows when each list was last updated.