September Update

Blueshift now supports subscription groups, enabling marketers to manage subscriptions at a more granular level. For example, you can create groups for specific newsletters or promotional offers instead of only managing at the channel level. This helps reduce list fatigue, improve compliance with transparent opt-out choices, and deliver clearer reporting at both channel and group levels.

Now, marketers can:

• Create and manage subscription groups.
• Associate campaigns, triggers, or adapters with a subscription group. 
• Provide unsubscribe options at either channel or group level, including one-click unsubscribe from a group. 
• Update subscription status via imports, APIs, or events. 
• Gain reporting and attribution visibility at the group level.

Recurring, segment-triggered, and event-triggered campaigns can now be configured to gracefully close. When a campaign reaches its end date:

• No new customers will enter.
• Customers already in the journey will be allowed to complete it.
• Campaigns can be configured to ensure journeys continue until completion.

This ensures a smoother user experience and campaign wrap-up without disruption.

The Campaign Optimizer Agent now offers a more streamlined workflow. A single Actions & Opportunities tab consolidates pending approvals and opportunities, while manually created content also surfaces as Opportunities for easier access. Two new tracking parameters—bsft_variant_src and bsft_variant_type—are added to AI-optimized triggers, providing clearer visibility into whether a variant was AI- or human-generated, and whether it was sent as a control or test.

Marketers can now add a Merge trigger within A/B split journeys. This allows experimental paths to converge back into a common flow, reducing duplication and simplifying journey design.

• Paths can merge into a single flow for cleaner journey management.
• Reduces duplication and streamlines A/B split setup.
• In A/B test reports, the merge trigger acts as the endpoint for lift calculations; conversions after the merge are excluded from path variant lift.

This gives marketers more flexibility in designing experiments while maintaining accurate reporting.

We’ve expanded segmentation to include template tags, alongside existing campaign tag support. This makes it easier to target users based on tags associated with templates

You can now:

• Filter by tags in the Messaging tab when segmenting by messagingx activity.
• Select one or more tags to include customers who engaged with tagged templates.
• Combine tag filters with other segmentation criteria for more precise targeting.

Marketers can now enter multiple phone numbers when sending test SMS/MMS messages from the template studio or journey builder, simplifying QA and team collaboration. This ensures faster reviews and more reliable message testing before launch.

You can now use extended event and product attributes when configuring computed attributes. These attributes appear in the attribute selection dropdown, giving more flexibility in defining and leveraging computed attributes.

The Event Summary page has been redesigned for improved visibility and navigation:

• Four easy-to-navigate tabs organize event data.
• A new History tab shows the last 50 events in reverse chronological order.
• Event history is also available via API for faster validation and troubleshooting.

We’ve made usability updates to the Customer Profile page:

• Address section: Standard address fields (such as city and address lines) are now displayed.
• Promo codes: Promo codes can be fully viewed and copied.
• Dropdown menus: Minor improvements for smoother interaction.

Improved Customer Profile usability makes it easier to access key information, copy promo codes, and navigate the page smoothly, helping marketers save time and personalize interactions more effectively.

The execution_key for segment-triggered campaigns now uses the send time timestamp, ensuring consistent and reliable execution tracking.