March Update

Launchpad is an AI powered workspace that lets marketers create segments, templates, campaigns, reports, dashboards, and other marketing assets using natural language. Instead of navigating across multiple features in Blueshift, teams can move directly from intent to execution within a single workspace.

Launchpad will be available in open beta by the end of March 2026. 

The Campaign Optimizer Agent now supports SMS triggers, extending variant testing and automated winner selection workflows to SMS campaigns.

Marketers can:

• Generate and test multiple SMS content variants
  
• Review performance across competing messages
  
• Approve the next test directly within the optimizer workflow

Note: This capability applies only to SMS triggers. SMS messages sent through webhook or cloud app routes are not supported. Availability is expected by the end of March 2026.

The Events Debug Center provides a dedicated space to investigate failed events. It surfaces ingestion errors, including category and error details, helping users identify and resolve issues faster.

Data Studio now includes an Events Attributes view. Previously limited to customer schema exploration, users can now view event attributes directly within Data Studio.

The Events Attributes view includes:

• Event attribute names
• Data types
• Categories
• Attribute descriptions

This makes it easier to understand and work with event data across the platform.

One time, recurring, and segment triggered campaigns now support multiple triggering segments.

Marketers can define:

• Send to segment groups
• Don’t send to segment groups

This makes it easier to include or exclude audiences without creating a separate combined segment.

Campaigns now include an option to skip goal event attribution. This is particularly useful for transactional campaigns such as order confirmations or password resets, where attributing goal events could distort campaign performance reporting.

The Campaigns tab on customer profiles now provides deeper visibility into campaign activity events.

Marketers can:

• View the full event payload for campaign activity events
• Filter activity events by attribute values

This makes it easier to investigate campaign interactions and troubleshoot issues directly from the customer profile.

Customer profiles now include additional bounce diagnostics.

Updates include:

• Bounce reasons and SMTP status codes displayed on the Overview and Campaigns tabs
• The ability to download bounce reports directly from campaigns

These improvements make it easier to investigate deliverability issues and analyze bounce patterns.

Campaign summary reports now include campaign type as a top level column.

This allows users to easily distinguish between different campaign executions, such as:

• One time campaigns
• Recurring campaigns
• Other campaign types

The addition simplifies reporting and improves analysis when exporting campaign data.