Blueshift now integrates with Mixpanel, a marketing analytics tool, to improve the analysis of your omnichannel campaign performance. You can now sync real-time omnichannel campaign engagement data including clicks, opens, and sends, along with other key customer data and events directly to Mixpanel just as you would if you were sending data to Segment or mParticle. Your teams can then analyze marketing engagement data combined with other data from product, sales, and customer support to better measure the impact of your marketing programs.
To set up the integration, go to ‘Account Settings’ and click on the ‘Campaign Activity Export’ tab. Then, enter your Mixpanel credentials and select the campaign events you want to export. Once configured, data will seamlessly flow in real-time from Blueshift to Mixpanel.