February Updates

Blueshift now integrates with Mixpanel, a marketing analytics tool, to improve the analysis of your omnichannel campaign performance. You can now sync real-time omnichannel campaign engagement data including clicks, opens, and sends, along with other key customer data and events directly to Mixpanel just as you would if you were sending data to Segment or mParticle. Your teams can then analyze marketing engagement data combined with other data from product, sales, and customer support to better measure the impact of your marketing programs.

To set up the integration, go to ‘Account Settings’ and click on the ‘Campaign Activity Export’ tab. Then, enter your Mixpanel credentials and select the campaign events you want to export. Once configured, data will seamlessly flow in real-time from Blueshift to Mixpanel.

We’ve updated Campaign Summary and Campaign Detail reports to be consistent with Blueshift Insights. We’ve also introduced the ability to export data to the messaging ‘Trigger’ level, in addition to other campaign reports, to improve the analysis of your A/B tests.

When exporting reports from within the Blueshift UI, the filter criteria you configured in the Blueshift platform will automatically be applied to the report you generate. For example, if you add a filter for campaign author, status, or campaign type, that same filter criteria will automatically be applied to the report you export. Once downloaded, you’ll see:

• Additional Columns: New columns for Campaign Metadata
• Updated Column Names: Consistent names across campaign report exports (i.e. now it’s ‘Creative’ instead of ‘Template Name’)
• New Column Order: Columns appear in the following order: Date > Campaign Metadata > Core Metrics > Custom Goals > Compound Metrics

Additionally, you now have access to any core, custom, or compound campaign metric directly in the Campaign Index screen. The metric selector on the campaign index consists of 3 tabs for core, custom, and compound metrics — similarly to what you would see in Blueshift Insights.

IMPORTANT: All metrics are now defined at the account level. If an Account Admin renames a compound metric (i.e. if you rename “Add to Wishlist” to “Wishlisted an Item”), the update will be reflected for all users within the account.

To provide you with better ‘at-a-glance’ reporting, Blueshift Insights now supports ‘Multi-Metric’ reports, which allow you to analyze multiple campaign metrics in a single widget rather than having to create separate widgets for each metric. You can add any core, compound, or customer metric important to your business within a single report to help you better track and understand campaign performance.

To create a ‘Multi-Metric’ widget, go to the Reports tab and click ‘create a new report’. Then, select the “Multi-Metric’ chart type (in addition to pie, bar, icon, line, or area charts) in the upper righthand corner of the report. You can then add any number of metrics and metric types to appear in the report.

We’ve expanded ‘Attribute and Recommendation’ Syndication — the ability to export customer data such as attributes, predictive scores, and recommendations out of Blueshift — to now support SFTP. You no longer need to use an Amazon S3 bucket or introduce new processes to export customer data. You can export customer data as a CSV file and import it into any 3rd-party application that uses legacy file transfer protocols such as Adobe, Salesforce Marketing Cloud, or CheetahMail

To export customer data through SFTP, follow the steps below:

Step 1: Go to the integrations screen by clicking on the ⚙ icon, scroll down to the ‘File Storage‘ section, and click on SFTP. Then, enter your SFTP credentials and click save. Your SFTP adapter will automatically be created.

Step 2: Go to the Syndication page, click the ‘+Syndication‘ button, and select ‘Attribute and Recommendation’. Once you add in the appropriate export details, you’ll see an option for SFTP in addition to Amazon S3. Select the SFTP adapter you created in step 1 and click launch. Customer data will automatically be exported to the desired SFTP folder.

If you would like to enable ‘Attribute and Recommendation’ data export, please reach out support@blueshift.com or contact your CSM.

Note: As part of this release, we have renamed the ‘Data Warehouses’ section on the integrations page to ‘File Storage’.

We’ve expanded Campaign Alerts with the ability to write custom descriptions for each alert to provide more information on the purpose and its importance. Alert descriptions are automatically included in email notifications when the alert is triggered.

Campaign Alerts automatically notify you if something breaks — rather than manually monitoring campaign performance — and can be configured to your business needs directly in Blueshift.