- Unified, not cobbled together: A single platform for data, decisioning, and delivery—no more integrations that break.
- Real AI, no data team required: Predict, personalize, and optimize in real-time with marketer-friendly tools.
- Enterprise-ready from day 1: HIPAA, GDPR, SOC2 compliant and built for speed, scale, and security.
- Built for lean teams: Launch, test, and personalize without needing a full-time ops team.
Blueshift Intelligent Customer Engagement Platform
Flexible Plans For Every Stage of Growth
Whether you’re launching your first journey or scaling 1:1 personalization across millions, our modular pricing gives you everything you need—and nothing you don’t.
Unlike others, we charge only for the profiles you use, not the ones you store.
Starter
For lean teams scaling cross-channel.
Includes CDP, Customer AI and omni-channel campaigns.
Includes CDP, Customer AI and omni-channel campaigns.
Includes:
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Automate your marketing on channels including email, SMS, mobile apps, website, and more.
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Orchestrate multi-step journeys and triggers with ease.
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Build dynamic audiences with just a few clicks.
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Personalize every message, using easy drag-and-drop templates.
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Ingest data seamlessly and create unified profiles.
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Leverage 100+ native integrations to connect to any source or destination.
Everything in Starter, plus:
- Hyper-personalize with 1:1 product & content recommendations.
- Engage at the right time and on the best channel with predictive optimization.
- Create new profile attributes for easy segmentation.
- Analyze audiences, growth, and campaign treatments.
- Test, measure, and optimize with A/B & holdout testing.
Everything in Growth, plus:
- Uplevel your segmentation with advanced data modeling for leads, subscriptions, and transactions.
- Compute triggered events with customer and catalog data, like price-drop.
- Group customer profiles into households or accounts.
- Resolve omni-channel identity and customize profile merge rules.
- Set up enterprise-grade controls (SSO and audit trails).
- A dedicated CSM who knows your business.
Plans start at $1,250/month (billed annually)
Why Choose Blueshift?
Modular, Flexible Platform
Pick CDP, cross-channel marketing hub, or both. Customer AI is included in all plans and products. Go from one channel to many–-activate what you need, when you need it.
Unlike others, you only pay for contacts you actively engage with—not your full database.
Not sure what you need? Let’s figure it out together.
Frequently Asked Questions
What kind of help can I expect after I’ve become a customer?
Blueshift wants to ensure that you utilize the ICE platform’s capabilities to the full extent so you have high-performing marketing programs. Here are some of the resources we provide: an online academy for self-paced training, onboarding assistance to get you up and running quickly, product documentation with detailed step-by-step guidance, and a customer support portal that is available 24/7. We also offer success services for initiatives like deliverability optimization, new channel activation through our team, or our network of trained partners. Also, all Blueshift customers are assigned to a Customer Success Manager who is there to help them on an ongoing basis, from regular check-ins to strategic reviews.
Will I face any setup charges or hidden fees?
Blueshift’s core platform and AI-powered orchestration apps are all included in your plan tier with no hidden setup fees. If you opt for premium onboarding services (available for Starter and Growth plans) or add-on modules (SMS, in-app messaging, advanced analytics), those will appear as one-time charges on your first invoice.
What if I need to change the product or plan later on?
We know priorities shift as you grow. You can add new modules or upgrade your plan any time from the Blueshift dashboard. Downgrades take effect at the next billing cycle and are prorated, so you only pay for what you’ve used. For a fully tailored package, email our sales team at sales@blueshift.com or book a call at https://blueshift.com/request-demo/.
Can I connect Blueshift with my existing tools and databases?
Absolutely. Our unlimited connectors bring in data from CRMs, warehouses, and third-party apps. For on-premises systems or custom sources, leverage our Integration Hub (open APIs) or partner-led solutions. Reach out to your Customer Success Manager for a custom integration plan.
Which support options come with each plan?
To request support, contact us at support@blueshift.com or request help through our online help portal
- Starter: Email support with 24-hour SLAs
- Growth: Everything in Starter + priority chat support
- Enterprise: 24/7 phone & chat, a dedicated Customer Success Manager, and quarterly strategy reviews
You can also purchase Advisory Services—everything from campaign strategy workshops to AI model tuning. Contact your Customer Success Manager for details..
What’s the minimum commitment, and can I expand later?
Our standard term is annual (you choose monthly billing or upfront payment). You can upgrade or add modules at any time—changes prorate on your next invoice. For multi-year contracts or volume discounts, drop us a line at sales@blueshift.com for a custom quote.