SMS is the most powerful channel that marketers have at their fingertips in 2023. And when you pair it with a cross-channel approach, you have the key ingredients for success. Read why in our blog.
MUST-SEE RESOURCES
Increase Engagement with SMS
If SMS isn’t the center stage of your cross-channel marketing strategy, it should be. Our customers achieve a 102%¹ higher CTR when using SMS in their cross-channel mix. Without a solid strategy, you risk missed opportunities, lower engagement, and lost revenue.
We’ve curated SMS and cross-channel resources to help you use SMS marketing effectively. Unlock the resources by filling out the form on the right.
¹Blueshift Cross-Channel Customer Analysis, December 2022
CUT THROUGH THE NOISE
Engage Customers With Conversational SMS
Conversational engagement will be the linchpin of modern marketing and SMS is the perfect channel for this. Tune into our on-demand webinar with conversational marketing leader Sinch and discover how to use hyper-personalized conversational SMS to rise above the noise and win your customers’ attention.
ENGAGE CUSTOMERS ANYWHERE THEY ARE
Eight Steps to Cross-Channel Campaigns That Engage
We’re living in an always-on world with smartphone users checking their devices 96 times² a day. Focusing marketing efforts on one or two channels isn’t enough. Your customers expect your brand to be present and accessible across all channels. Get our Smart Guide to Cross-Channel Campaigns and start engaging customers anywhere they are.
²Source: Asurion 2019 study
FIND SUCCESS WITH SMS
Zumper Connects Renters With Apartments Using Mobile
“SMS plays an integral part in our strategy, enabling us to immediately reach customers where they are.” Read how Russell Middleton, a co-founder of the Zumper rental marketplace and his team take a cross-channel approach to renter engagement.
MEASURE AGAINST BENCHMARKS
Get Your Messages Across All Channels
We analyzed 38 billion message sent by Blueshift customers in 2022 and found that SMS messages that were part of a cross-channel campaign achieved a 102% higher click-through rate. Download the 2023 Benchmark Report to see how your metrics stack up and get insights into the latest trends and best practices in cross-channel marketing for 2023.
SMS MARKETING TIPS
When And When Not To Use SMS
There’s a time and place for SMS messages. Read our article about when to send SMS, what it’s best used for, and how it helps with brand preception.
UNLOCK RESOURCES
How to Market Smart With SMS
Unlock our resources and learn the best ways to engage your customers with SMS in a cross-channel marketing mix. Then take a self-guided tour and see how easy it is to build customer-centric campaigns across marketing channels with the Blueshift intelligent customer engagement platform.