Marketers should focus on customer retention as much as customer acquisition in order to build loyalty and long-term relationships. In fact, studies show it is cheaper to retain a customer than to acquire a new one. We’ve compiled a list of four steps to help you kick-start your re-engagement strategy. Read about it on our blog.
Quickly and Easily Re-Engage Your Customers
A 5% increase in customer retention rates can lead to a profit increase of 25% to 95%¹. Blueshift’s AI can help you predict which customers are likely to churn, and help you re-engage them at the right moments and on the best channels with content and offers that convert.
We’ve curated re-engagement and cross-channel resources to help you improve retention. Unlock the resources by filling out the form on the right.
¹The Economics of E-Loyalty, Harvard Business Review, July 2000
DATA AND INNOVATION ARE KEY
How LendingTree Collects and Activates Customer Data
Keeping a customer-first approach has never been more important. It’s also important to stay innovative and respond to your customers’ needs. Brands that continue to innovate will generate significant momentum over their competitors as the market recovers. Watch as Joyce Poole from LendingTree details her key best practices to marketing during an economic downturn.
FIND SUCCESS WITH CROSS-CHANNEL MARKETING
Slickdeals Uses Predictive Analytics to Identify Power Users
“We’re able to leverage predictive capabilities to identify the secret recipe for finding the right time and the right channel to send the right message.” Read how Kristina Paulos, Director of CRM Marketing at Slickdeals increased their community engagement by 65% with predictive analytics.
HOW AN ECONOMIC DOWNTURN CHANGES THINGS
Engaging and Retaining Customers In Today’s Environment
Meeting the needs of your customers should be top priority during times of economic turmoil. That means taking a customer-centric stance — one that stays true to your brand values and meets customers where they are. Learn how to retain and engage customers during an economic downturn.
ENGAGE CUSTOMERS ANYWHERE THEY ARE
Zumper Connects Renters With Apartments Using AI
“We use Blueshift AI to match people and apartments, and send users the right apartments at the right time through the right campaigns.” Read how Russell Middleton, a co-founder of the Zumper rental marketplace and his team take a cross-channel approach to renter engagement.
How to Re-Engage Your Customers
Unlock our resources and learn the best ways to engage your customers in a cross-channel marketing mix. Then take a self-guided tour and see how easy it is to build customer-centric campaigns across marketing channels with the Blueshift intelligent customer engagement platform.