Predictive Intelligence

Ensure every customer interaction reaches the right person with the right content at the right moment and through the channel most likely to drive action, thanks to marketer-accessible AI.

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INDUSTRY RECOGNITION

 

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Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Identify the Best Channels with Channel Engagement Scores

Engage and interact with customers on the channel that will drive most impact.

  • Automatically determine which channel each individual customer is most likely to engage with in real-time based on a deep analysis of customer engagement and behaviors.
  • Deepen audience engagement with robust channel engagement scores that factor historical campaign engagement, catalog interactions, customer attributes, and more.
  • Save time, effort, and resources with more precisely targeted customer experiences that adapt to each user in the moment.

Enhance Every Interaction With Engage Time Optimization

Drive conversion with relevant, timely messages that trigger at critical moments of the user journey.

  • Optimize send times to when each customer is most likely to fully engage with your brand, rather than if they’ll simply open a message.
  • Use AI to determine the best time of day to send messages to each user when they’re most likely to engage with your messages.

Win More Customers With Predictive Segmentation

Use predictive segmentation to identify customers’ likelihood to engage, purchase, churn, etc. across your entire customer base.

  • Our predictive models are fully transparent and customizable to your business needs, providing you with actionable predictive scores that rank each customer based on their likelihood to perform a desired action.
  • Predictive scores and segments dynamically update with every customer action so you always act on the latest customer insights and activity.
  • Easily measure the impact of predictive scores against actual results to ensure the AI is driving the desired business impact.

Deliver the Right Message With Predictive Affinities

Now that you know who to target, connect with customers with content that is likely to drive the greatest engagement.

  • Stop guessing and use Blueshift’s predictive affinities to automatically choose the right content and product to every customer every time.
  • Predictive affinities adapt in real-time based on customers’ current context and latest behaviors, so you can be confident that your content will stay fresh and relevant throughout the entire customer journey.
  • Pull directly from any product and content catalogs and incorporate into messages across channels.

Identify the Best Channels with Channel Engagement Scores

Engage and interact with customers on the channel that will drive most impact.

  • Automatically determine which channel each individual customer is most likely to engage with in real-time based on a deep analysis of customer engagement and behaviors.
  • Deepen audience engagement with robust channel engagement scores that factor historical campaign engagement, catalog interactions, customer attributes, and more.
  • Save time, effort, and resources with more precisely targeted customer experiences that adapt to each user in the moment.

Enhance Every Interaction With Engage Time Optimization

Drive conversion with relevant, timely messages that trigger at critical moments of the user journey.

  • Optimize send times to when each customer is most likely to fully engage with your brand, rather than if they’ll simply open a message.
  • Use AI to determine the best time of day to send messages to each user when they’re most likely to engage with your messages.

Brands that Made The Shift

Hear from forward-thinking marketers that have accelerated their growth and improved operational efficiencies with Blueshift.



Hear how Blueshift helps fintech. In this video, ClearScore details how they’re able to build targeted, cross-channel campaigns and personalize 40 million emails per month.



Donatella Storchi
Growth Marketing Lead at ClearScore


Hear how Blueshift helps ecommerce. In this video, Artifact Uprising details how they’re moving into the future of marketing with 1:1 personalization, multi-channel campaigns, and AI.



Heather Dettmann
Head of Retention Marketing, Artifact Uprising

Secure and Privacy Compliant Customer Data

We ensure the best privacy practices and security standards to make sure your InfoSec and legal teams are comfortable.

  • Data encryption at-rest and in-transit makes sure your customer data is always secure.
  • Single-Sign On with strong password requirements, 2FA (two factor authentication), audit logs and custom user roles and permissions provides granular security and control of what data is available to which users.
  • Strict adherence to leading privacy compliance regulations including GDPR, CCPA, SOC2, HIPAA

G2 Crowd Leader

Blueshift named Leader in Customer Data Platform (CDP) Category.

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Make the Shift

Schedule your customized demo, you’ll get instant access to our How to Increase ROI During Economic Uncertainty webinar and other great resources.