Easily build precise customer segments within minutes based on any user attribute using our intuitive, powerful segmentation engine. Create segments without worrying about storage or speed. All segments stay up-to-date in real-time and continuously adapt to customer data.

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adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real time and adapt to customer data without impacting storage or speed.

the right customers

Predictive Segmentation

Our predictive segmentation empowers you to identify your customers’ likelihood to engage, purchase, churn, and more.

  • Use predictive scores to rank each customer based on their likelihood to perform a desired action.
  • Interact with every customer based on dynamically updated predictive scores and segments.
  • Measure the impact of predictive scores against actual results to ensure the AI is driving your desired outcomes.

Customer success story

CarParts.com Increased Customer Engagement 400%

“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels.”

Houman Akhavan
Houman Akhavan Chief Marketing Officer, CarParts.com

Demo the Platform

See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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