Deliver Personalized User Experiences Across Channels
Tradera selected Blueshift because of its superior ability to adapt to their business-specific needs, in addition to the platform’s sophisticated architecture and AI capabilities. Blueshift allows them to deliver personalized auction recommendations across all of their marketing channels such as email, mobile, and web, helping their users to discover the most relevant listings to power growth.
Through the integration, Tradera was able to introduce an endless scroll of personalized product recommendations on their homepage that adapts to each user’s interests and latest behaviors. Their small team has also been able to drive user engagement through highly-targeted campaigns such as real-time auction updates, post-auction updates, new listings, and favorite sellers notifications.
The following capabilities were essential to Tradera’s success:
Single Customer View
Centralizes both buyer and seller data from their website and mobile app such as placing a bid, wishlist, losses, website visits, page loads, and app opens to build a holistic view of their users
Leverages AI to personalize customer experiences across their website, email, and mobile app based on users’ previous purchases, viewed items, similar products, and other attributes
Allows Tradera to create precise user segments such as active buyers, frequent sellers, best customers, and more to deliver highly relevant, engaging messages
Cohesive Multi-Channel Customer Journeys
Ensures highly personalized, consistent user experiences across all channels and devices
Audience Ad Targeting
Enables Tradera to optimize paid media performance by identifying and targeting precise lookalike audiences or geo-locations with relevant ads across Facebook and Google
Because of Blueshift’s solution, a small team of marketers can manage the entire process of personalizing their website, triggered email campaigns, and mobile campaigns.
+131% in sales when using personalized recommendations
+40% homepage click-through-rates
+2.5x% email open rates
To continue their success with Blueshift, Tradera also plans to introduce a number of automated Push Campaigns to enhance their existing automated email campaigns and personalized website experiences. They also plan to expand their advertising efforts beyond Facebook and Google thanks to Blueshift’s integration with Criteo.