Deliver Personalized User Experiences Across Channels
Tradera selected Blueshift because of its superior ability to adapt to their business-specific needs, in addition to the platform’s sophisticated architecture and AI capabilities. Blueshift allows them to deliver personalized auction recommendations across all of their marketing channels such as email, mobile, and web, helping their users to discover the most relevant listings to power growth.
Through the integration, Tradera was able to introduce an endless scroll of personalized product recommendations on their homepage that adapts to each user’s interests and latest behaviors. Their small team has also been able to drive user engagement through highly-targeted campaigns such as real-time auction updates, post-auction updates, new listings, and favorite sellers notifications.
The following capabilities were essential to Tradera’s success:
- Single Customer View enables greater targeting precision and specific exclusions by leveraging dozens of diverse user attributes, events, and data from across channels.
- Personalized Recommendations dynamically customize courses and offers suggested to each student across their learning journey based on browsing and previous course engagement.
- Advanced Segmentation makes creating and managing hundreds of campaigns across regions and adding sophisticated triggers to lifecycle campaigns a breeze.
- Cohesive Omnichannel Customer Journeys allows quickly running numerous tests, including testing entire experiences such as onboarding, and provides detailed cross-channel performance reporting so they can optimize every part of the lifecycle.
- Audience Ad Targeting scales marketing content by seamlessly updating with one source edit the continuously changing promotional messaging that’s used across hundreds of templates.