Cross-channel marketing eliminates disconnects between channels by creating dynamic experiences built around a unified view of the customer. What kind of results can you expect from adopting a cross-channel approach? Let’s find out.
Cross-channel marketing eliminates disconnects between channels by creating dynamic experiences built around a unified view of the customer. What kind of results can you expect from adopting a cross-channel approach? Let’s find out.
We analyzed 10 billion messages sent by Blueshift customers to understand the variances in core engagement metrics, including open and click-through rates, between the following types of campaigns and messages:
This dataset represents multiple industry verticals including Retail & Ecommerce, Media & Publishing, eLearning, Personal Finance, and more.
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When we compared open rates between personalized campaigns, batch sends, and triggered campaigns, personalized and cross-channel campaigns beat out their unpersonalized and single-channel counterparts.
After looking at how click-through rate varies among campaigns — including batch sends, triggered campaigns, cross-channel campaigns, and more — we found that dynamic, personalized campaigns across the most relevant channels resulted in higher click-through rates than generic campaigns.
Meeting the needs of your customers should be at the top of your priority list as a marketer. That means taking a customer-centric stance — rather than being channel-centric — is crucial to acquire, engage, and retain customers.
Download our 2022 Benchmark Report to see the results Blueshift customers are already achieving.
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