Janet Jaiswal

Janet Jaiswal is the Chief Marketing Officer at Blueshift, where she leads go-to-market strategy and brand growth with a focus on AI-driven marketing and customer engagement. She helps teams scale personalized, cross-channel experiences by turning customer data into actionable insights and orchestrated journeys.

With experience spanning high-growth startups and enterprise organizations, Janet combines strategic vision with hands-on execution across product-led and sales-led motions. At Blueshift, she has helped advance the company’s Customer AI direction, including agentic, predictive, and generative AI capabilities, and shaped segmentation and vertical focus to support stronger product-market fit.

Janet holds an MBA from Carnegie Mellon University’s Tepper School of Business and a BS in Business Administration from UC Berkeley’s Haas School of Business.