Unlock and activate the potential of your first-party data from top data warehouses such as Databricks, Google BigQuery, Azure Synapse, and Amazon Redshift with Blueshift’s integration with Census:

  • Seamlessly combine data from your data warehouses with real-time customer behaviors in Blueshift.
  • Enable unified 360-degree customer profiles that remain consistent across all your tools.
  • Simplifies data activation, allowing for the easy construction of data pipelines and segments without the need for SQL expertise
  • Powers greater personalization by enriching your Blueshift customer profiles with data from your data warehouse.
blueshift and census logos
census logo


How Census Works

Census, the leading Data Activation and Reverse ETL platform, makes it easy to connect your data warehouse to sales, marketing, and other customer-facing tools driving your business. Census transforms the data warehouse into a hub, empowering everyone to take action with trusted, actionable data.


How Our Direct Integration Works

The Census integration empowers Blueshift customers to effortlessly ingest multi-dimensional data tables and views from leading Cloud data warehouses via a user-friendly interface. This enables Blueshift users to ingest valuable customer and event data, unleashing the potential of their first-party data stored within their data warehouses, all without needing assistance from engineering teams.