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When Will The Programmatic Revolution Reach Customer Relationship Marketing?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising…

Marketing Storytelling in the Age of Machine Intelligence

Vijay Chittoor, Co-founder & CEO of Blueshift highlights the importance of AI-driven brand storytelling and how it impacts the marketing and advertising strategy of organizations Marketers are storytellers. In the words of Seth Godin,…

Blueshift Launches Personalization Studio

Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. Blueshift’s Personalization Studio allows marketers to…

Personalization platform Blueshift now allows marketers to create their own service

Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users. Blueshift, which has offered a personalization platform since 2014, is today launching…

Blueshift Raises $8 Million to Grow Sales, Marketing and Product Development Capabilities

Blueshift, a major provider of individual marketing automation solutions for consumer marketing companies, announced that it has received $8 million in a first round of venture capital financing from Nexus Venture Partners, and leading investor,…

Customer Journey Mapping is Dead, Real-Time Context is King

According to Salesforce’s 2016 State of Marketing Research Report, 73% of organisations say that developing a customer journey map is good for their business. But with the rise of the perpetually connected customer, consumer brands…

Former Walmart.com VP of Marketing Brian Monahan Joins Blueshift as Advisor

SAN FRANCISCO, CA (PRWEB) MAY 17, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, announced today that it has added experienced executive Brian Monahan as an advisor. Brian Monahan brings years of experience leading…

Blueshift Hires Marketing Automation Veteran Pete Cowing to Lead Global Growth

SAN FRANCISCO, CA (PRWEB) MAY 05, 2016 Blueshift, the leader in segment-of-one B2C marketing automation, announced today the appointment of Pete Cowing as the company’s Vice President of Sales.  A former sales executive at Marketo, Cowing…

Blueshift Wins 3 Stevie® Awards At The 2016 American Business Awards

SAN FRANCISCO, CA (PRWEB) MAY 03, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, was today named the winner of one Silver and two Bronze Stevie® Awards at The 14th Annual American Business Awards. Blueshift received…

Blueshift Named Finalist For "Most Innovative Integrated Marketing Suite" Award

SAN FRANCISCO, CA (PRWEB) JANUARY 27, 2016 Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing…

Marketing software vendor BlueShift raises $8 million

BlueShift aims to expand sales and marketing of software designed to let retailers tailor messages based on shoppers’ purchase patterns and browsing behavior. BlueShift, a marketing software company that helps retailers tailor their messages…

BlueShift raises $8 million to make B2C marketing automation more personal

Blueshift, a B2C marketing automation vendor, has raised $8 million in series A funding. Most marketing automation solutions address the B2B market, but B2C marketers increasingly desire similar automation capabilities. Additionally, most…

Ideel Manages Customer Marketing With Blueshift

Ideel, a Groupon company, has deployed Blueshift to power its transition from legacy email marketing to behavior-based consumer engagement and nurturing across multiple channels and platforms. Ideel has millions of email subscribers and…

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Marketing automation has proven value. Four in five users think it’s worth the investment. 80 percent see leads increase and 77 percent see conversions increase. But most marketing automation offerings are: • B2B-focused • Email-centric •…

Blueshift Wins TiE50 Award, Recognized as a Leading Technology Startup among over 2700 contestants

SAN FRANCISCO, May 20, 2015 /PRNewswire/ -- Blueshift Labs, the leader in Predictive Segmentation & Marketing Automation, has been selected as a "2015 TiE50 Winner" at TiEcon 2015. The annual award honors the 50 most promising startups,…

Big data powered marketing SAAS company Blueshift Raises $2.6M from Nexus VP and others

Blueshift Labs, a big data-powered marketing SaaS company, today announced that it has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners. The round saw participation from angel investors…

Blueshift Raises $2.6M to Help Ecommerce Marketers Convert Visitors to Repeat Buyers

Blueshift Labs, a big data-powered marketing SaaS company has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partnerswith participation from angel investors including Tim Kopp (former CMO of…

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