What is a CDP and Why Do Marketers Need It?

In this webinar, Shamir Duverseau, Managing Director at Smart Panda Labs, and David Raab, Founder of the CDP Institute are going to clear up any confusion or misconceptions marketers might have surrounding the Customer Data Platform (CDP).


January 13 // 2021


60 Minutes

Join Top CDP Industry Experts

Join us for this timely discussion led by Josh Francia, Chief Growth Officer at Blueshift, about how these leaders are helping marketers identify technology use cases and better understand what type of tools will help solve those needs today and into the future.

In this webinar, you’ll learn:

  • What a CDP is in marketing contexts
  • Why a CDP is essential to marketing success
  • Key CDP technology use cases and applications

Additional Resources

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