Scaling Campaigns with 1:1 Personalized, Predictive Content

Demo Series Transcript: Scaling Campaigns with 1:1 Personalized, Predictive Content

Speaker:

• Michael Avtonomoff, Solutions Consultant, Blueshift

How to Personalize Content Across Every Channel Without Needing a Data Science Team

Michael Avtonomoff: Welcome everyone, and thanks for joining today’s session in our demo series. I’m Michael Avtonomoff, a Solutions Consultant at Blueshift. Today, we're talking about how you can embed personalized and predictive content in every marketing message and channel—at scale, and without needing a data science team.

We'll cover:

• How Blueshift helps personalize content based on predictive insights
• How easy it is for non-technical users to build and embed recommendations
• How to measure the uplift in performance from predictive content

Customers today are overwhelmed by brand messages. If you're not sending personalized and timely content, you're getting ignored. We’ll walk through how to use Blueshift to stand out.

Getting Started with Predictive Recommendations in Blueshift

We start by showing how Blueshift powers personalized experiences:

• Collects first- and third-party data
• Builds unified customer profiles
• Applies AI to make predictions like purchase likelihood and optimal send times
• Embeds predictions in every message and touchpoint

Everything is powered by Blueshift’s SmartHub CDP and AI. You don’t need a dedicated data science team. It’s all built into the platform.

How to Set Up Campaigns with Predictive Content

Inside Blueshift’s campaign journey builder:

• You can launch segment-triggered campaigns with branching logic, A/B testing, and channel-specific paths
• Preview users in the segment before launching
• Easily embed recommendations using merge tags in the email or message builder

Example: A segment-triggered campaign for athleisure shoppers recommending trending men’s shorts in real time.

Embedding Recommendations in Email, SMS, Push, and More

Predictive recommendations can be embedded across:

• Email (with item carousels personalized per user)
• SMS and push (with visuals and recommendations)
• In-app messages and live website content
• Channels like WhatsApp or even direct mail

It’s easy to build once and apply across multiple campaigns and channels.

How to Build Personalized Recommendations Using ML Models

Recommendation types include:

• Viewed but not purchased items
• Related items based on collaborative filtering
• Predictive content based on individual affinities
• Top sellers for new users with no behavioral history

Marketers can:

• Exclude past purchases
• Filter by product attributes (category, color, stock, price)
• Use custom business logic for ranking (e.g., margin, conversion rate)

It’s point-and-click—no SQL or technical setup required.

Using Live Content to Personalize the Website Experience

Blueshift’s live content feature allows embedding recommendations directly on:

• Websites
• Mobile apps

Recommendations update in real time as customer behavior changes.

How to Measure Campaign and Recommendation Performance in Insights

Inside the Insights dashboard:

• Track performance by revenue, CTR, conversions
• Compare campaign variants, recommendation types, or presence of predictive content
• Use compound metrics (e.g., revenue per unique click) to normalize comparisons

Example: A/B testing showed that predictive abandoned cart recommendations drove the highest revenue per click.

Study Results: Why Predictive + Omnichannel Performs Better

Blueshift analyzed 14.9 billion messages and found:

• Behavior-triggered emails outperform batch-and-blast by 497% in conversion rate
• Push notifications triggered by behavior convert 2700% higher
• Predictive recommendations are 116% more effective than static ones
• Omnichannel campaigns are 283% more effective than single-channel journeys

Final Takeaways

Personalization and predictive content aren’t just a nice-to-have. They’re proven to:

• Boost engagement
• Increase revenue
• Improve customer retention

With Blueshift, all of this is possible without waiting on technical teams. You can personalize at scale—across every channel, powered by AI.

If you’d like a custom walkthrough, visit blueshift.com or talk to your Customer Success Manager.

Thanks for joining, and have a great day!