Podcast

MarTech Podcast
Part 2: Unifying & Activating Your Customer Data

In this episode, you’ll learn how to use multiple data sources to improve personalization throughout your marketing strategy.

DATE

November 9 // 2021

DURATION

18 Min

Part 2 of the MarTech Podcast

Join Josh Francia, Chief Growth Officer at Blueshift as he discusses the value of unifying and activating customer data. A major step is using segmentation levels and real-time triggers to better serve customers.

Additional Resources

SmartHub CDP Explained: Breaking Down the Hub

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Make the Shift Today

See how Blueshift makes sophisticated marketing simple through omnichannel data activation and AI.

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