Podcast
MarTech Podcast
Part 2: Unifying & Activating Your Customer Data
In this episode, you’ll learn how to use multiple data sources to improve personalization throughout your marketing strategy.
In this episode, you’ll learn how to use multiple data sources to improve personalization throughout your marketing strategy.
November 9 // 2021
18 Min
Join Josh Francia, Chief Growth Officer at Blueshift as he discusses the value of unifying and activating customer data. A major step is using segmentation levels and real-time triggers to better serve customers.
See how Blueshift makes sophisticated marketing simple through omnichannel data activation and AI.