MarTech Podcast
Part 2: Unifying & Activating Your Customer Data

In this episode, you’ll learn how to use multiple data sources to improve personalization throughout your marketing strategy.


November 9 // 2021


18 Min

Part 2 of the MarTech Podcast

Join Josh Francia, Chief Growth Officer at Blueshift as he discusses the value of unifying and activating customer data. A major step is using segmentation levels and real-time triggers to better serve customers.

Additional Resources

Make the Shift Today

See how Blueshift makes sophisticated marketing simple through omnichannel data activation and AI.