See how predictive, generative, and agentic AI—powered by ML and NLP—help brand marketers drive higher conversions, loyalty, and efficiency.

What You’ll Learn:

  • The key differences between various AI technologies for marketers and how each elevates customer engagement.
  • Real-world demonstrations, showing how marketers can use AI to segment smarter, generate content faster, and automate next best actions.
  • A practical framework for choosing and combining AI technologies to achieve measurable outcomes — higher conversions, loyalty, and lifetime value.