Importance of Omnichannel Strategy In Today’s Environment

Demo Series Transcript: The Importance of Omnichannel Strategy in Today's Environment

Speaker:

• Michael Avtonomoff, Solutions Consultant, Blueshift

Why Orchestrated Omnichannel Engagement Matters More Than Ever

Michael Avtonomoff: Hi, everyone. I'm Michael Avtonomoff, a Solutions Consultant here at Blueshift. Thanks for joining today’s demo session.

We’re talking about why an orchestrated omnichannel strategy is more impactful than isolated multi-channel efforts—and how Blueshift enables this coordination seamlessly. In today’s digital-first world, users are overwhelmed with messages. They expect relevance, context, and consistency across all brand touchpoints.

So the agenda is simple: a quick intro to who Blueshift is, then a live walkthrough of how to set up smart omnichannel campaigns, evaluate performance, and share key findings from a massive empirical study on message effectiveness.

What Makes Blueshift an Intelligent Customer Engagement Platform

Blueshift offers a SmartHub CDP built to help marketers unify data, activate AI-driven insights, and deliver relevant campaigns across all channels.

• We work with brands across retail, finance, media, and more.
• Backed by top investors and recognized by Gartner, Forrester, and G2 Crowd.
• Compliant with global regulations like GDPR and CCPA.
• Integrates easily with all your favorite data and martech platforms.

How Blueshift Creates Personalized, Timely Customer Journeys

We unify first- and third-party data, build unified user profiles, and apply predictive intelligence:

• Predict likelihood to purchase
• Determine preferred channels
• Recommend best products
• Optimize send times for engagement

All this is powered by machine learning and real-time behavioral signals.

Live Demo: How to Build Smart Omnichannel Journeys

Inside the campaign builder:

• Segment-triggered campaigns allow real-time targeting as users meet criteria.
• Journeys are evaluated top to bottom, left to right, routing users to their preferred channels.

Example:

• If a user prefers email, we begin there.
• If not, we check for push or SMS preference.
• Each trigger allows A/B testing, channel personalization, and fallback logic.

Adding a push notification:

• Easily configure delays, time-of-day (dayparting), and delivery windows based on user time zone.
• Add filters to suppress users who’ve already transacted.
• Target by predictive scores, average order value, or custom user traits.
• Test multiple creatives with winning variant logic based on real results.

Example: Coordinating Paid Media and Owned Channels

• Push notifications, email, SMS, and paid media like Criteo can all be triggered from one flow.
• Users can be routed dynamically based on affinities or predictive likelihood.
• Example: high-purchase-likelihood users are retargeted with cart abandonment offers across both email and paid media.

Real-Time Insights and Optimization

Blueshift’s Insights dashboard allows you to:

• View click-to-open rate, revenue, and other KPIs across campaigns.
• Compare performance by channel, segment, recommendation, or campaign owner.
• Identify high-performing creatives and optimize using built-in A/B tests.
• Analyze lift from tactics like send-time optimization.

Data-Backed Results from Blueshift’s Trigger-Based Marketing Report

Blueshift analyzed 14.9 billion messages sent via our platform. Key findings:

• Triggered emails are 497% more effective than batch-and-blast campaigns
• Omnichannel journeys outperform single-channel by:
  • 234% higher click-through rate
  • 331% higher conversion rate

Final Takeaways

Blueshift gives marketers:

• Self-serve tools to orchestrate campaigns across all major channels
• AI to personalize every touchpoint
• Real-time data to optimize performance

To learn more, visit blueshift.com or contact your CSM for a personalized demo.

Thanks again for joining and happy Halloween!