Connecting with Customers in an Ever Changing Environment
Marketers sit at a nexus point between brand and customer. On one side (Brand), there are value props and offers, martech stacks, and disconnected data. Oh, and growth targets. On the other side (Customer) are increasing expectations of relevancy, more communication channels (and distractions) than ever before, and more competition. Oh, and the desire for less data tracking and more privacy. No wonder marketers are stressed!