Use real-time analytics to get actionable customer insights and understand the impact of different customer cohorts on your top and bottom-line metrics.

Audience insights surrounding a man looking at his tablet and smiling

DEEPER ANALYSIS

Audience Insights

Gain a holistic understanding of how different customer groups impact your key metrics, independent of campaigns with cohort analysis.

  • Get valuable insight into audiences in real-time, without reliance on engineering or analytics teams.
  • Slice and dice goal metrics by custom properties to identify new opportunities and allocate budgets effectively.
  • Easily visualize complex data with an intuitive interface for quicker understanding and reporting.

91% of marketing leaders say recognizing customer preferences across multiple touchpoints increases customer satisfaction, highlighting the critical need for deep customer understanding

user insights recommendations - top recommended items for mens labor day deals

INCREASED VISIBILITY

Recommended Items Reporting

Enhance your insights into recommendations by exploring the best-performing recommended items for your customers.

  • Generate reports to discover the top recommended items for your customers or those with the highest engagement rates.
  • Elevate and optimize your campaigns with invaluable insights into top-performing recommendations.
  • Get a clear view of the recommended items your users are seeing and which ones are capturing their interest.
3 different examples of audience insights

VISUALIZE RESULTS

Custom Dashboards and Reports

Leverage ready-made and fully customizable reports and dashboards to track the metrics and KPIs that matter most to your business.

  • Seamlessly visualize data from multiple reports within a single dashboard to easily monitor and evaluate performance.
  • Get started quickly with pre-built reports, featuring common industry use cases, presented in easy-to-read charts, graphs, and tables.
  • Create customized reports tailored to your goals using any combination of core metrics, custom goals, or compound metrics.
campaign performance report and a configure columns panel

UNDERSTAND IMPACT

Campaign Metrics

Go beyond opens and clicks to gain deeper insight into campaign performance to understand true impact.

  • Optimize campaigns and identify new opportunities with real-time insights into campaign performance.
  • Monitor and measure campaign impact using various parameters such as channel, segment, template, device, domain, and more.
  • Compare reports side-by-side for greater insights, making it easy to identify changes and make improvements.

ai-enhanced Audience Insights

See Blueshift in Action

Sign up for a trial or talk to us about Blueshift’s audience insights capabilities. See how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.