How Five Below Boosted Repeat Purchases by 20% with AI

“Before BlueShift, we were stuck in a batch-and-blast world. Every customer got the same email, whether they were a teen or a grandparent. Since using BlueShift, our emails went from looking like flyers to actually feeling like one-on-one conversations with each customer.”

Carrie Bova Sr. Digital Marketing Manager, Five Below

The Challenge

Five Below needed a smarter way to connect with its price-savvy shoppers across email, mobile, and web. With a fast-growing customer base, the team struggled to personalize experiences at scale, increase repeat purchases, and keep engagement high without adding more manual work.

The Outcome

By implementing Blueshift’s AI-powered platform, Five Below unified its customer data, automated cross-channel personalization, and leveraged predictive intelligence to optimize messaging. The result? Increased engagement, higher retention, and improved marketing efficiency.

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How AI Helped Five Below Deliver the Right Message at the Right Time

Five Below turned to Blueshift to make personalization simple and scalable. With AI and automation, the team built highly targeted campaigns that drove more sales while reducing manual effort. Marketers could now launch personalized, multi-channel campaigns without relying on engineers or spending hours on setup.

With Blueshift, Five Below moved from one-size-fits-all promotions to personalized, data-driven experiences that keep customers coming back.

CUSTOMER SUCCESS STORY

AI-Powered Marketing for a Fast-Growing Retailer

The Challenge

The Outcome

How AI Helped Five Below Deliver the Right Message at the Right Time

Product

Solutions

Resources

Success

Company