“Blueshift empowers Discovery Plus to deliver real-time, personalized recommendations at scale. The result? Higher retention, increased conversions, and more engaged viewers.”

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The Challenge

Discovery Plus faced the complexity of marketing to a massive international audience with highly varied content preferences, languages, and subscription models. With both Subscription Video on Demand (SVOD - paid) and Advertising-Based Video on Demand (AVOD - ad-supported) users across regions, the team needed to deliver timely, personalized recommendations to keep viewers engaged and reduce churn. Traditional tools and disconnected systems couldn’t handle the volume or diversity of data - from viewing habits to subscription upgrades and sports fandom - leaving campaigns fragmented, manual, and prone to irrelevance (like showing Finnish shows to Spanish speakers).

The Outcome

With Blueshift as their orchestration hub, Discovery Plus unified profiles, centralized campaign decisioning, and automated personalized recommendations across channels. Integrated with mParticle for event data ingestion, Blueshift enabled them to map viewing behaviors, subscription data, and household profiles into actionable engagement strategies. The platform powers one-to-one recommendations in email, push, in-app, and on-platform notifications - helping Discovery Plus increase viewing time, reduce churn, and improve conversion from AVOD to SVOD.

As a rapidly expanding global streaming platform, Discovery Plus needed to engage a highly diverse audience across regions, languages, and subscription models. The challenge went far beyond efficiency—they needed precision, scalability, and the ability to deliver relevant recommendations at the right time, on the right channel to reduce churn and grow subscriptions.

With Blueshift, Discovery Plus unified fragmented systems into one intelligent engagement hub. Today, the team automates personalized recommendations, orchestrates campaigns across multiple channels, and optimizes experiences in real time. Blueshift’s centralized decisioning engine allows Discovery Plus to scale one-to-one personalization without heavy engineering reliance.

Recommendation & Retention Automation

Blueshift enables Discovery Plus to trigger real-time recommendations, notify users of new episodes, and surface live sports alerts. Predictive models, such as identifying a viewer’s favorite soccer team, power push notifications and drive repeat engagement. Campaigns run automatically and adapt to local languages and regions, ensuring relevance across a global audience.

Segment-Driven Personalization

Discovery Plus leverages viewing history, subscription type (AVOD vs. SVOD), household profiles, and preferences to deliver tailored recommendations. For example, a Spanish viewer never sees irrelevant Nordic content, while AVOD users receive nudges to explore premium SVOD programming. Segmentation is streamlined with simple filters and automated workflows.

Multi-Channel Orchestration & Testing

Discovery Plus delivers recommendations via email, push, in-app, and in-stream placements, with plans for desktop pop-ups to meet consent requirements in Europe. Campaigns are continuously tested and optimized, ensuring the right content finds the right user at the right moment.

Conclusion: Scaling Personalized Streaming Engagement

Discovery Plus’s partnership with Blueshift transformed its marketing stack into a smart hub for global engagement. By combining real-time recommendations, predictive modeling, and multi-channel automation, Discovery Plus delivers enterprise-grade personalization that boosts retention, drives subscription upgrades, and enhances user experience—at scale.