As a rapidly expanding global streaming platform, Discovery Plus needed to engage a highly diverse audience across regions, languages, and subscription models. The challenge went far beyond efficiency—they needed precision, scalability, and the ability to deliver relevant recommendations at the right time, on the right channel to reduce churn and grow subscriptions.
With Blueshift, Discovery Plus unified fragmented systems into one intelligent engagement hub. Today, the team automates personalized recommendations, orchestrates campaigns across multiple channels, and optimizes experiences in real time. Blueshift’s centralized decisioning engine allows Discovery Plus to scale one-to-one personalization without heavy engineering reliance.
Recommendation & Retention Automation
Blueshift enables Discovery Plus to trigger real-time recommendations, notify users of new episodes, and surface live sports alerts. Predictive models, such as identifying a viewer’s favorite soccer team, power push notifications and drive repeat engagement. Campaigns run automatically and adapt to local languages and regions, ensuring relevance across a global audience.
Segment-Driven Personalization
Discovery Plus leverages viewing history, subscription type (AVOD vs. SVOD), household profiles, and preferences to deliver tailored recommendations. For example, a Spanish viewer never sees irrelevant Nordic content, while AVOD users receive nudges to explore premium SVOD programming. Segmentation is streamlined with simple filters and automated workflows.
Multi-Channel Orchestration & Testing
Discovery Plus delivers recommendations via email, push, in-app, and in-stream placements, with plans for desktop pop-ups to meet consent requirements in Europe. Campaigns are continuously tested and optimized, ensuring the right content finds the right user at the right moment.
Conclusion: Scaling Personalized Streaming Engagement
Discovery Plus’s partnership with Blueshift transformed its marketing stack into a smart hub for global engagement. By combining real-time recommendations, predictive modeling, and multi-channel automation, Discovery Plus delivers enterprise-grade personalization that boosts retention, drives subscription upgrades, and enhances user experience—at scale.