How AMN Healthcare Used Blueshift to Drive a 50% Lift in Engagement
Before Blueshift, AMN had mobile push, email, and SMS, but each lived in its own world. That meant more noise and less relevance for clinicians managing job searches.
Once they unified these channels using Blueshift, communication started to make sense. Preferences were respected, and journeys were personalized.
With better data, smarter timing, and less guesswork, AMN’s team saw a 50% increase in click-to-open rates while sending more messages overall.