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CUSTOMER SUCCESS STORY

AI-Powered Engagement for Smarter Clinician Connections

“Adopting Blueshift enabled us to pull all of that experience into the Journey Builder… and just build off the preferences of the clinician and communicate with them in the platform they prefer.

We’ve been able to increase the volume of sends, but with that, we’ve been able to actually increase engagement.”

Alex McKewan
Alex McKewan Manager of Omnichannel Solutions, AMN Healthcare

The Challenge

Thousands of jobs. Thousands of clinicians. No easy way to connect the dots.

AMN Healthcare faced a messy problem: how do you match the right healthcare professional to the right assignment, at the right time, without overwhelming them with repetitive messages?

With thousands of roles and ever-changing clinician preferences, legacy tools and siloed channels just weren’t cutting it.

The Outcome

By activating their first-party data and coordinating communication across push, SMS, and email, AMN created smarter, more personalized experiences without flooding inboxes or overloading their team.

Blueshift’s Journey Builder helped them map smarter paths for each clinician. If someone got a push message, they didn’t get an identical email minutes later.

Instead, outreach felt thoughtful. And it worked: click-to-open rates jumped by 50 percent.

How AMN Healthcare Used Blueshift to Drive a 50% Lift in Engagement

Before Blueshift, AMN had mobile push, email, and SMS, but each lived in its own world. That meant more noise and less relevance for clinicians managing job searches.

Once they unified these channels using Blueshift, communication started to make sense. Preferences were respected, and journeys were personalized.

With better data, smarter timing, and less guesswork, AMN’s team saw a 50% increase in click-to-open rates while sending more messages overall.

 

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