Our world is a digital one. Learning has even shifted to cater to an online crowd, with many traditional universities offering remote courses. OpenClassrooms is taking the idea of online, accessible education one step further by making the process digital-first from the ground up. They offer completely online bachelor and master degrees in tech-minded disciplines such as web development, data, IT, project management and more. The best part? These degrees are truly made for busy digital natives, so you can start and pause as needed on the way to earning a diploma.
OpenClassrooms’ approach to education has garnered the interest of many online learners. But, their desire to provide new and engaging communications designed to aide degree progress presented a specific set of challenges for the marketing team. The site hosts many different types of users (paid, free, and unregistered). It was growing more difficult for the OpenClassrooms team to provide relevant and helpful messaging to all these groups manually. So, they began their search for a marketing platform that could leverage their rich customer data to provide engaging and meaningful customer experiences across a myriad of channels. That search found Blueshift, and a true partnership was formed.
A study in retention and growth
Once the marketers at OpenClassrooms had landed on Blueshift as their go-to for all their important goals, the two were quick to launch new campaigns designed to get new students registered and keep current students on-track to finish their degrees. What bolstered Blueshift as the top choice for getting these goals met was its ability to bring data in from a ton of sources, which allowed the team to deepen personalization and also offer a great global customer experience.
The way in which Blueshift is constructed, with all customer data feeding into one platform to be understood and executed upon has been crucial for OpenClassrooms success. With a solid foundation of data built, they are now able to communicate with users across all of their channels and offer dynamic and personalized content in everything from emails to their site. OpenClassrooms has also been quick to take advantage of Blueshift’s robust segmentation capabilities, and has launched previously impossible campaigns based on geolocation, user type, and triggered events. As a whole, Blueshift has enabled the marketing team to become more agile and independent and has freed them from dependency on data-science and design teams to execute on their great ideas.
“Blueshift is great for teams who are looking for a CRM tool that can connect to the different tools being used across the company and for the teams who are really willing to offer a top-notch customer experience to their user base,” says Pauline Fumeron, the Marketing Automation Manager at OpenClassrooms.