Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack – except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit, in their dream neighborhood, for the right price?
Zumper’s mission is to answer such questions. Their end-to-end rental platform aims to make renting a place to live as easy as booking a hotel. But, no two users have the same journey and as their user base grew, their marketing team struggled to deliver timely consumer-centric marketing based on shifting user preferences and an ever-growing catalog of listings.
After legacy systems failed to meet their needs, and their engineering team exhausted their resources to build and maintain a platform in-house, they found Blueshift – it was a fast, flexible system that could keep up with millions of listings at any given time, and the team loved that it was AI-powered, rather than rule-based because our recommendation engine that covered all their use cases. In a short time, it became clear that Blueshift was the only platform that could check all their boxes and grow with Zumper simultaneously.
Hyper-personalize and scale campaigns with advanced recommendations and triggers
Once the Zumper marketing team had made Blueshift their home, they set out to use our AI-powered platform to revolutionize their user experience and put the power of customer data in the hands of their marketers. Blueshift’s ability to process Zumper’s vast amount of customer data in real-time has surfaced some fantastic results for the fast-growing real estate brand:
“Blueshift’s AI-powered recommendation engine allowed us to better serve our customers with targeted marketing and personalized campaigns at scale,” said Kristy Ng, Director of Lifecycle Marketing, “The platform enabled us to turn user behavior into experiences that capitalize on actionable insights that were critical to customer experience.”
The platform quickly provided value and became an integral part of the multi-channel marketing approach within two months of launch. Their lead submission grew by 384%, click-through rates skyrocketed, and message volumes expanded by 198% with no change to resources used by Zumper’s team – besides Blueshift, of course.
After experiencing staggering growth with Blueshift onboard and scaling up 1:1 automated campaigns, the Zumper team plans to extend our personalization features onto new channels, including onsite content and paid campaigns on Facebook and Google, to continue to provide an engaging user experience – no matter where users navigate.
Take an in-depth look at how Zumper achieved success by reading the full case study, or, if you’re ready to start investigating how AI might help grow your own marketing efforts, you can request a demo.