Triggered messages sent based on the stage within the customer lifecycle, churn risk, or even VIP/loyalty status. Common Lifecycle triggers include Purchase Confirmation, Customer Survey, Product Review, Replenishment, At-Risk/Churn, and VIP Status.
Behavior-triggered messages, often referred to as retargeting, sent based on an incomplete, retailer-defined goal. These triggers are based on individuals “abandoning” a cart, browsing session, etc. and often include a time delay. Common remarketing triggers include: Abandoned Cart, Abandoned Category, Abandoned Search, Abandoned Product, Abandoned Wishlist, Abandoned Browse, and Favorites/Likes.
Triggered messages sent as part of a welcome series to educate and inform a customer/potential customer of “next steps” or to provide the incentive to become a revenue-generating customer. These messages are triggered upon initial sign up or initial purchase. Common onboarding triggers include: Welcome Series and Promotions.