Triggered Emails & Mobile Push Notifications
A large number of website and app users abandon their session before completing their purchase or conversion. Marketers can target these users by triggering an email or a mobile push notification.
Here is an example of how Blueshift customer Urban Ladder is sending Abandoned cart messages on email & mobile:
These triggers can be personalized using a combination of Retargeted content (the items that the user already saw and abandoned), & related recommendations (similar items, e.g. best sellers in the same category/brand). Triggered emails and notifications created in this way can drive dramatically higher conversion rate than batch & blast communications.
- Retail & E-commerce: Retail and e-commerce companies often use re-marketing triggers to target customers who abandon their cart, or abandon their session after browsing or searching for certain products
- Subscription services: Target users who abandoned during the check-out flow, with the relevant subscription SKU
- Digital travel: Digital travel companies might use triggers to re-market to customers with new offers related to their search dates, locations & number of travelers
- Media & Content: Publishers of content can use re-marketing triggers to showcase content that customers browsed previously.
As mentioned above, re-marketing triggers are not just for e-commerce companies. For instance, here is an abandoned browse email from TheMuse, promoting content around Jobs that the user browsed:
Some examples of re-marketing triggers include:
Key Success Factors: The key to getting re-marketing right is to connect every piece of user behavior in real-time with a deep knowledge of the catalog of content (e.g. the catalog of jobs in the case of TheMuse, or the catalog of products in the case of UrbanLadder). The in-ability to connect this information in real-time can often block marketers from being able to send relevant re-marketing messages, or worse still, send out messages that have outdated content (e.g. sending an abandonment email after the customer has already purchased the item). For more information on triggers, download our E-book on scaling triggered marketing.