Savvy marketers also trigger emails & notifications to activate & win-back customers at different stages in the customer lifecyle. You can set up triggers to activate, re-activate or win-back customers as well as to recognize them for reaching a “VIP” status. Key goals of lifecycle triggers are:
Activate subscribers to become first time purchasers
Target active purchasers to increase ARPU
Winback lapsed customers
Here is an example of a Winback push notification:
Key Success Factors: Carefully monitoring each customers recency and frequency of visits and purchases will all for “at-risk” re-engagement before a customer churns. For more information on triggers, download our E-book on scaling triggered marketing.