Compass identifies high-impact ideas. Launchpad turns them into complete campaigns in minutes. A unified system that connects insight, creation, and activation.

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Launchpad: Natural Language Execution in Minutes

Launchpad helps marketers move from questions to answers and from ideas to campaigns through simple natural language. 

What Launchpad can produce

  • Audience definitions and segmentation logic
  • Creative variations and message drafts
  • Multi-step journeys and campaign flows
  • Follow-up actions and test plans

Launchpad gives marketers the freedom to investigate their own hypotheses and the speed to execute without manual setup. It accelerates production while keeping marketers firmly in control of every decision, refinement, and approval.

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Compass: Continuous Ideation Powered by Real Customer Data

Compass continuously analyzes unified customer profiles, behaviors, and predictions to surface the highest impact opportunities for segmentation, personalization and targeting.

What Compass delivers

  • New ideas for audiences, journeys, and optimizations
  • Clear reasoning and predicted outcomes for each idea
  • Recommendations grounded in unified customer data and precomputed predictions
  • Continuous monitoring that keeps opportunities fresh and relevant

Compass acts as an always-on strategist who brings marketers ideas they would not have time to find on their own.

AI that helps you move from question to action in seconds

Uncover hidden opportunities

Surface insights from customer behavior, trends, and predictions that would be hard to find manually.

Build campaigns in minutes

Describe your goal in natural language and generate audiences, journeys, and content instantly.

Explore data with natural language

Run funnel reviews, metric trends, and schema checks without dashboards or SQL.

Optimize continuously

Get real-time recommendations to refine targeting, creatives, and performance as results evolve.
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AI-Powered Marketing

A Unified Flow From Insight to Action

Compass and Launchpad work together as a single AI command center that supports both thinking and doing. Marketers can explore data, validate ideas, analyze trends, and then launch campaigns within the same unified experience. Whether you start with a Compass-generated opportunity or a question of your own, you can move seamlessly from exploration to activation.

Benefits of the unified workflow

  • Move from concept to live campaign in minutes
  • Run ad-hoc analysis using natural language, from metric trends to funnel diagnostics to schema audits
  • Eliminate tool switching and manual setup
  • Scale from a few campaigns to hundreds of micro segments
  • Maintain consistency, governance, and quality

Blueshift connects analysis, ideation, and execution in one continuous flow, transforming the end-to-end marketing workflow into a guided, intelligent, and deeply efficient process.

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Adaptive, real-time

Built on Blueshift’s Customer Data Platform

The difference starts with data. Compass and Launchpad are powered by Blueshift’s Customer Data Platform, which provides the clean, comprehensive, and predictive data foundation required for accurate insights and effective personalization.

Why this matters

  • Ideas are based on real customer behavior
  • Predictions improve prioritization and outcomes
  • Drafts created by Launchpad reflect the full context of the customer
  • Optimization is ongoing and data driven

Blueshift’s deep data grounding makes its AI agents uniquely actionable.

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Maintain Full Control

Designed for Control, Transparency, and Trust

AI adoption must be safe and accountable. Blueshift’s agents are built with full transparency and human approval at every step.

Control you can trust

  • Clear reasoning behind every idea
  • Predicted impact included with each recommendation
  • Full editability of every audience, creative, and workflow
  • Smart alerts and monitoring for live campaigns
  • Complete audit trails

Marketers stay in charge while AI handles the heavy lifting.

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Scale Marketing Impact

Transforming Marketing Teams Today

Compass and Launchpad enable teams to scale their marketing impact without increasing operational burden.

Teams gain

  • Faster campaign development
  • More personalized and relevant targeting
  • Higher experimentation volume
  • More consistent optimization and growth
  • Freedom to explore more ideas without additional resources

Marketing teams no longer settle for broad audiences or limited personalization.

Leading Brands Trust Blueshift for Intelligent Marketing

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Tuft and Needle logo
Udacity logo
Zumper logo
GoHealth logo
Slick deals logo
BBC logo
PayPal logo
Stitch Fix logo
personal finance Amerilife logo
Discovery Plus logo
Carparts logo
personal finance Lending Tree logo
Tuft and Needle logo
Udacity logo
Zumper logo
GoHealth logo
Slick deals logo
BBC logo
PayPal logo
Stitch Fix logo
personal finance Amerilife logo
Discovery Plus logo

Ready to transform your marketing workflow?

Discover how Blueshift’s Customer Engagement Platform (CEP) unifies your data and campaigns for seamless personalization, and harnesses the power of Customer AI to uncover insights and automate actions that drive real business results.

Frequently Asked Questions

No. They only create drafts. Nothing is activated or changed without human approval.

They use only the data and schema already in your Blueshift instance. No customer data is shared externally or mixed with any other client data.

Compass and Launchpad use a mix of frontier models from OpenAI, Anthropic and Google Gemini. Your data is never used for training and is explicitly opted out.

Yes. Both support natural language interaction for exploring insights or adjusting campaigns.

They slot into current processes, speeding up analysis and execution while keeping all approvals and controls the same.

Yes. You can ask it to improve or refresh an existing journey, and it will generate updated drafts for review.

No. They run on your existing data, predictions, and assets without separate setup.

Customer AI predicts behaviors. Compass interprets those predictions to reveal opportunities, gaps, and new audiences.