July Update

Blueshift’s Campaign Optimizer Agent now supports automated winner selection in one-time campaigns, helping marketers streamline testing and boost performance in a single send.

Now, you can:

• Auto-generate and approve subject line and preheader variants.
• Launch tests with controlled traffic allocation and live performance tracking to ensure optimal results.
• Automatically shift traffic to the winning variant during campaign execution.

Note: The campaign optimizer is currently in beta and available for accounts with beta access. Support for one-time campaigns is expected by the end of July. For access, please contact your CSM.

Protect customer trust with smarter send timing. With Quiet Hours for SMS campaigns, Blueshift gives marketers the tools to meet regulatory requirements, protect deliverability, and maintain a positive brand experience.

This feature enables you to automatically prevent SMS messages from being sent during sensitive or inconvenient hours at scale.

You can now:

• Set quiet hours at the account level, based on customer or account time zones.
• Apply regional default windows or define custom time ranges that suit your compliance needs.

Ideal for teams operating across geographies or in regulated industries, SMS Quiet Hours help you strike the right balance between reach and respect.

With Blueshift’s new native (out-of-the-box) integration for Google BigQuery, you can now export campaign activity data directly into your own cloud data warehouse, giving analytics teams full control over how they store, analyze, and act on performance data.

This enhancement empowers you to:

• Start and monitor campaign activity exports to Google BigQuery.
• Track export history and real-time status to ensure transparency across your data pipelines.
• Stop exports when needed, giving you flexibility and control.

By extending our data warehouse support to include BigQuery alongside existing integrations with Snowflake, Databricks, and Amazon S3, we’re making it easier than ever to operationalize your marketing analytics and fuel smarter decisions across your organization.

Flow Control Triggers: Delay, Decision Split, and A/B Split Journey are essential tools for creating personalized, dynamic customer journeys. Now, you can use these controls across both one-time and recurring campaigns, giving you greater flexibility to orchestrate campaigns of any cadence with precision and intelligence.

With this enhancement, you can:

• Introduce delays or branching logic into any campaign flow, regardless of frequency.
• Customize and test experiences using A/B splits or decision paths based on user behavior or profile attributes.
• Build smarter journeys that adapt to context—whether you’re sending a flash sale email or nurturing long-term engagement.

Make smarter decisions with more granular data and a clearer reporting experience.

• Group by URL in Insight Reports – Dive deeper into campaign performance with a new “Group by URL” option in Insight Reports. Analyze engagement by links to understand which URLs or CTAs are driving results.
• Seed List Tracking as a Core Metric – Seed list sends are now tracked as a core metric across the platform, giving you greater visibility into delivery and performance for internal test audiences.
• Smarter Dashboards – Dashboards now include visual markers to distinguish standalone charts from embedded reports in editing mode. New tooltips explain time window behavior, and the deletion confirmation modal now clarifies auto-save behavior making it easier to navigate and manage your analytics workspace with confidence.

Computed attributes are a powerful way to personalize at scale, automatically generating insights like recent purchase patterns, spending behavior, and engagement across channels. This month’s updates make them even more flexible, secure, and easy to manage across your organization.

Here’s what’s new:

• Most Frequent function – Automatically identify the most common values for any user like their most purchased product category or most engaged channel. Perfect for powering dynamic recommendations and personalization.
• Role-based access controls – Set granular permissions for who can create, edit, or view computed attributes. This helps ensure governance, especially for larger teams managing shared data environments.
• Attribute deprecation controls – Easily stop and clean up launched computed attributes that are no longer in use. Removing outdated values helps reduce clutter and keeps your attribute lists up-to-date and relevant.

Note: This feature is now also available in the EU region, supporting global teams with regional data needs.

Get increased visibility into how your data powers your marketing. Managing data at scale needs more than just access — it also demands strong data management and clear insight into how your data is being used.

With Attribute Usage Insights, marketers can now see exactly where customer attributes are referenced across Blueshift, enabling smarter governance, cleaner data practices, and better collaboration across teams.

This new view—available in the attribute details modal shows usage across:

• Campaigns – including triggers, event filters, and sender settings
• Segments – both basic and advanced logic
• Templates & personalization – as well as shared assets and external fetches

Each listed reference includes clickable links for quick navigation, making it easy to audit dependencies, reduce redundancy, and ensure your attributes are always aligned with your strategy.

Ideal for large or distributed teams, this update gives you the transparency needed to manage attribute dependencies and support scalable personalization efforts.

Stay compliant with every phone number update.

To help marketers maintain regulatory compliance and protect customer trust, Blueshift now automatically resets SMS marketing consent whenever a customer’s phone number is updated. This prevents previously granted consent from being unintentionally carried over to new numbers—ensuring adherence to TCPA guidelines and industry best practices.

With this enhancement, your SMS campaigns remain both compliant and customer-first—no manual checks or workarounds needed.

Organize creative assets faster and smarter.

Managing a growing library of images just got easier. With bulk tagging in Image Studio, you can now apply tags to multiple images at once, helping you streamline asset organization, improve searchability, and save valuable time for your creative and marketing teams.

Perfect for seasonal campaigns, multi-brand catalogs, or rebranding efforts, this update enhances visual asset management making it more scalable and efficient.

Track integration changes with full transparency.

Blueshift now provides audit logging for key actions within App Hub, giving teams better visibility and control over integration changes. You can now track when adapters and custom apps are created, updated, or deleted, helping ensure accountability and streamline troubleshooting.

This enhancement supports stronger governance and facilitates easier-to-manage integrations across teams and environments.

Find the help you need faster.

Support just got smarter. When you search the Help Center, you’ll now see AI-generated answer summaries that surface the most relevant information instantly—along with direct links to full articles for deeper guidance.

This enhancement helps you resolve questions more quickly, so you can spend less time searching and more time taking action.