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CUSTOMER SUCCESS STORY

How CARiD Improved Performance by Using Product Recommendations

“Even our basic emails have product recommendations which have vastly improved its performance and, more importantly, our revenue from these emails by 148%.”

Volodymyr Boiko
Volodymyr Boiko Director of Marketing, CARiD
Cover for CARiD Case Study
148%
Increase in email-driven sales
70%
Increase in Email Open Rates
30%
Increase in Email CTR

The Challenge

Before switching to Blueshift’s customer engagement platform, CARiD used various marketing platforms but faced limitations in personalizing product recommendations based on a customer’s car make, model, and year. Without this capability, buyers were redirected to the website to search for parts manually—hurting conversion rates. CARiD also wanted to improve campaign timing and relevance by aligning messages with each car buyer’s preferred device and tone.

Much of CARiD’s data lived in Databricks, but integrating it—and other sources—was a challenge. Their previous platform lacked built-in connectors, requiring time-consuming API work and developer support. Iterating on campaigns was costly and slow, as failures meant starting from scratch.

To scale smarter, CARiD needed the flexibility to launch unlimited campaigns using real-time criteria like “Who viewed floor mats this week in New Jersey?”—a level of agility they found with Blueshift.

The Outcome

CARiD moved away from generic, one-size-fits-all emails—like blanket holiday sends—by using Blueshift’s AI-powered predictive models to target buyers most likely to engage.

They also leveraged Blueshift’s recommendation engine to tailor each message based on browsing behavior, demographics, and past interactions. Every buyer now receives product suggestions specific to their needs—for instance, someone with a 2020 BMW i4 eDrive40 searching for a side mirror will only see compatible parts for that exact model, accounting for nuanced differences like wiring.

This level of personalization led to a 70% lift in open rates, a 35% increase in click-through rates, and a 148% boost in revenue from email campaigns.

An unexpected upside? More positive customer reviews. With timely and genuinely helpful messaging, customers are now sharing better feedback across review sites.

CARiD and Blueshift

CARiD’s marketing team was tasked with delivering a 5x ROI on all initiatives—each campaign had to perform well and scale efficiently. To meet those demands, they needed a powerful and easy-to-use platform without requiring technical expertise.

CARiD integrated Blueshift with key systems, including data sources such as Databricks and has transitioned its email marketing system and SMS services, ensuring customer data flows seamlessly across channels for smarter, more personalized marketing.

The Future / What's Next

Now that they have high-converting emails, CARiD looks forward to expanding its personalization efforts to the browsing experience, social media, and other channels.

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