61% of marketing teams say data silos are the top reason campaigns don’t scale.
- Fragmented data prevents teams from creating seamless, personalized experiences.
- AI-driven data integration helps unify data sources and accelerate growth.
DATA AND AI RESEARCH
From Fragmentation to Focus: The Future of Cross-Channel Marketing
If these sound familiar, you’re not alone:
- Fragmented customer journeys.
- Sky-high acquisition costs.
- Data bottlenecks.
76% of B2C brands struggle to activate offline data for cross-channel marketing. Recent research reveals how leading B2C brands tackle these challenges and the AI-driven strategies that give them an edge.
KEY FINDING #1
Data Bottlenecks Are Slowing Growth
KEY FINDING #2
AI-Powered Strategies Are Driving Conversions
Brands using predictive AI with first and third-party data see an average 89% increase in conversions.
- AI enables brands to anticipate customer needs and deliver timely, relevant messaging.
- Companies leveraging AI-driven decision-making are outperforming competitors.
KEY FINDING #3
Cross-Channel Personalization Remains a Challenge
64% of teams say they can’t scale personalized experiences well.
- Many marketers struggle to unify online and offline interactions.
- AI-powered automation bridges the gap, ensuring a seamless customer experience.
KEY FINDING #4
Customer Lifetime Value is the New Priority
80% of marketing leaders say AI-driven cross-channel marketing has increased LTV.
- Predictive personalization drives long-term customer engagement and higher retention rates.
- Brands that focus on AI-driven engagement are seeing stronger customer loyalty.
Use This Data to Improve Your ROI
Discover how top brands optimize cross-channel marketing with AI-driven personalization, real-time data activation, and predictive analytics. Don’t get left behind. Access the latest insights and stay ahead of the competition.