If these sound familiar, you’re not alone:

  • Fragmented customer journeys.
  • Sky-high acquisition costs.
  • Data bottlenecks.

76% of B2C brands struggle to activate offline data for cross-channel marketing. Recent research reveals how leading B2C brands tackle these challenges and the AI-driven strategies that give them an edge.

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Pie chart displaying data bottlenecks

KEY FINDING #1

Data Bottlenecks Are Slowing Growth

61% of marketing teams say data silos are the top reason campaigns don’t scale.

  • Fragmented data prevents teams from creating seamless, personalized experiences.
  • AI-driven data integration helps unify data sources and accelerate growth.
Bar chart showing conversion

KEY FINDING #2

AI-Powered Strategies Are Driving Conversions

Brands using predictive AI with first and third-party data see an average 89% increase in conversions.

  • AI enables brands to anticipate customer needs and deliver timely, relevant messaging.
  • Companies leveraging AI-driven decision-making are outperforming competitors.
Pie chart displaying the struggles

KEY FINDING #3

Cross-Channel Personalization Remains a Challenge

64% of teams say they can’t scale personalized experiences well.

  • Many marketers struggle to unify online and offline interactions.
  • AI-powered automation bridges the gap, ensuring a seamless customer experience.
increasing customer lifetime value

KEY FINDING #4

Customer Lifetime Value is the New Priority

80% of marketing leaders say AI-driven cross-channel marketing has increased LTV.

  • Predictive personalization drives long-term customer engagement and higher retention rates.
  • Brands that focus on AI-driven engagement are seeing stronger customer loyalty.

Use This Data to Improve Your ROI

Discover how top brands optimize cross-channel marketing with AI-driven personalization, real-time data activation, and predictive analytics. Don’t get left behind. Access the latest insights and stay ahead of the competition.