Is Iterable’s lack of segmentation capabilities becoming a problem? Iterable can be a bottleneck in scaling personalized campaigns because it never had a data platform at its core. As a result, Iterable customers often complain of campaigns not getting executed on time and the effort and expense of managing segmentation outside the ESP. Blueshift, recognized as the best unified CEP+CDP, is engineered with data and AI at its core for scalable cross-channel marketing and is designed to make the marketer’s role easier.
Discover why customers choose Blueshift’s customer engagement platform over Iterable:
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“We chose Blueshift over other customer engagement platforms in the market because Blueshift does a great job of putting the most powerful tools under one roof. Easy access to the product catalog is critical for ecommerce players as well as – in the box recommendations, distribution of audiences, WYSIWYG builders and more. Assembling this toolset with direct access to a clean data layer is a game changer for us.”
“About half a million apartments live on the site at any point and we’re expecting close to 100 million users. We use Blueshift AI to match people and apartments, and send users the right apartments at the right time through the right campaigns.”
“Blueshift’s platform flexibility addresses our complex data structure and makes it simple to deliver personalized messages and grow our channels.”
Add the power of the best Iterable alternative, Blueshift, to your MarTech investments and maximize ROI. Recognized as one of the best customer data platforms, we integrate across email, mobile, web, digital, customer support, and more.
Sign up for a product trial or talk to us about the Blueshift customer engagement platform. See how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.