View the key sessions from Blueshift Engage 2024, our premier event series for B2C marketers. Hear from modern marketers at Sweetwater Sound, U.S. News, 14 West, and more about creating personalized customer journeys across channels using data and AI.
GET INSPIRED
Explore Strategies for Data, AI, and Cross-Channel Marketing Success
KEYNOTE
Mastering Marketing in the Age of Data and AI
Vijay Chittoor, Co-Founder & CEO, Blueshift
Blueshift CEO highlights insights and actionable strategies to stay ahead in this evolving era, where harnessing the power of data and AI is the key to mastering the art and science of marketing.
FIRESIDE CHAT
Driving Growth Through Next-Gen Marketing Technology
Vineet Mahajan, Chief Technology Officer, U.S. News
Vijay Chittoor, Co-Founder & CEO, Blueshift
A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.
QUICK DEMO
Unlock Audience Insights
Soubhik Dawn, Head of Product (Engagement), Blueshift
Discover how to use real-time analytics to get actionable customer insights, understand the impact of different cohorts, and analyze how different customer cohorts impact your top line and bottom-line metrics.
FIRESIDE CHAT
Elevate & Engage: Rich Data's Impact on Customer Experiences
Ben Savage, Director of Digital Marketing, Ent Credit Union
Joan Jenkins, Chief Marketing Officer, Blueshift
A fireside chat on using data to forge lasting customer relationships that go beyond transactions. Discover how Ent Credit Union drastically increased engagement, member growth, and efficiencies.
DEMO
Combining the Power of Content and Customer AI
Manyam Mallela, Co-Founder and Chief AI Officer, Blueshift
Blueshift Chief AI Officer shows the latest innovations to take GenAI to the next level with customer data.
FIRESIDE CHAT
Driving Engagement with Dynamic Personalization and AI
Jeff Ekblad, VP of Marketing, Sweetwater
Mannie Frances, Senior Director of Customer Success, Blueshift
Dive into the world of AI-driven dynamic personalization for meaningful engagement. Explore innovative use cases – from AI-powered recommendations to web personalization.
PRODUCT ROADMAP
Upcoming Innovations in the Months Ahead
Soubhik Dawn, Head of Product (Engagement), Blueshift
Discover new innovative features across automation, integration, and insights as we walk you through our product roadmap.
QUICK DEMO
Reducing Time-to-Value with Blueshift and Databricks
Stan Szeto, Director of Solutions Consulting, Blueshift
Discover how to immediately mobilize and unlock the full potential of your data to drive more 1:1 personalized intelligent customer engagement by connecting Blueshift’s direct integration to Databricks.
PANEL DISCUSSION
Uniting CDP & Marketing Automation to Elevate Customer Engagement
Cat Covert, Senior Manager, Lifecycle, U.S. News
Nicholas Chappell, Product Owner, 14 West
Todd Ilberg, Vice President, Customer Success & Solutions, Blueshift
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
EXPERT PANEL
Trends & Best Practices for Marketers
Shamir Duverseau, Co-Founder, Smart Panda Labs
Tim Perry, Co-Founder, Solvenna
Amit Raghavan, Partnerships, Blueshift
Hear top best practices and trends from experts in the industry.
EVENTS AND WEBINARS
Expand Your Knowledge with Expert Insights
Discover additional insights and best practices from innovative marketers.