In the midst of budget cuts and rising media costs, the pressure to make every marketing dollar count is increasing with 72% of marketing budgets focused on digital channels1. Elevate your paid media marketing with powerful audience targeting, ensuring every ad is relevant and impactful.
Discover how Blueshift is helping marketers optimize media budgets by activating their first-party data to deliver highly-targeted, relevant ads to the right audience – every time. We will cover how to:
- Leverage First-Party Data: Build precise audiences based on customer activity, behavior, predictive scores, predictive affinities, and more.
- Streamline Workflows: Automate segment distribution to over 25+ different paid media destinations, including, Facebook, Google, TikTok, and beyond.
- Boost ROAS: Target high-value customers and selectively suppress audiences such as existing customers from acquisition campaigns.
- Optimize with AI: Leverage predictive intent scores and affinities for smarter, more accurate audience targeting.
- Re-engage Users: Expand cross-channel reach and re-engage dormant users via paid channels.
