Blueshift’s segmentation and personalization are based on a 360-degree view of the user, that’s easily accessible by marketers in the form of user pages. Blueshift also provides near-real-time reports on end-to-end campaign performance and supports attribution and custom goals that marketers can customize. This can all be connected to Amazon S3 to store and retrieve data anytime, anywhere!

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AWS Advertising and Marketing Technology Competency

Blueshift achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency Achieving in 2023. The AWS Advertising and Marketing Technology Competency differentiates Blueshift in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success. To earn this competency, we underwent a rigorous assessment process that evaluated our ability to:

  • Deliver personalized customer experiences across all channels
  • Leverage data and analytics to drive marketing effectiveness
  • Manage and optimize marketing campaigns at scale
  • Integrate with AWS cloud services

AWS Marketing Accelerator Program

Blueshift is also a member of the AWS’s Independent Service Vendor (ISV) Accelerate Program, designed to help ISVs drive new business. Leveraging the AWS network, we plan to accelerate the adoption of our CDP and cross-channel marketing solutions across a broader spectrum of industries, driving innovation and helping businesses achieve customer engagement goals more effectively. Being selected for the program amplifies our collaboration with AWS, ensuring our customers benefit from the cutting-edge cloud security, scalability, and performance enhancements that both AWS and Blueshift provide.

The AWS Retail Competency

Blueshift is a proud partner within AWS’s Competency Program that validates and promotes AWS Partners with demonstrated AWS technical expertise and proven customer success. The specialized program has validated Blueshift’s expertise in building software or delivering services across industries, use cases, and workloads. Competency Partners are measured against a high bar to achieve an AWS Specialization, making it easier for customers to find partners with the right expertise and experience to grow their business. This is an exciting accomplishment and a strong validation of Blueshift’s best-in-class capabilities within the Retail Industry vertical. 

We continue to partner with Amazon Web Services and develop new solutions that enable our customers to take advantage of AWS along with the best-in-class capabilities of the Blueshift platform. Check out our listing on the AWS Marketplace here. To see our AWS validated qualifications, solutions, case studies, and more, visit the Blueshift Partner page on Amazon. You can also read this press release to know more about our powerful integration.

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See Blueshift In Action

See how easy it is to connect your data and drive growth with customer-centric campaigns across all marketing channels by taking a self-guided tour of our product.