“Our new journey approach has brought us closer to our customers. We have truly learned a lot about our customer segments, which at times were counter to what our perception was. Only by watching their behavior throughout the journeys in Blueshift were we really able to see that.”
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6 Recommendation Themes for
Personal Finance Companies
Connect customers with relevant products based on their individual interests, including stated preferences, inferred affinities, and previous browsing behaviors. Download our 1-pager playbook to learn about AI-powered recommendation themes for personal finance companies.