REAL-TIME TARGETING

Audience Segmentation

Reach the right customers every time with easy-to-use, precise audience segmentation powered by real-time customer data — no SQL expertise needed.

 

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Build precise segments

Adaptive, real-time

Build Precise Segments

Easily create precise, auto-updated, ready-to-use audience segments for all of your campaigns in a matter of minutes.

  • Define segments-based site activity, affinities, transaction history, and other custom data attributes.
  • Create segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action.
  • Continuously update segments in real time and adapt to customer data without impacting storage or speed.
Predictive segmentation diagram

SMARTER SEGMENTS

Predictive Segmentation

Our predictive segmentation empowers you to identify your customers’ likelihood to engage, purchase, churn, and more.

  • Use predictive scores to rank each customer based on their likelihood to perform a desired action.
  • Interact with every customer based on dynamically updated predictive scores and segments.
  • Measure the impact of predictive scores against actual results to ensure the AI is driving your desired outcomes.
Woman on a laptop with Lending Tree logo

CUSTOMER SUCCESS

LendingTree Grows Customer Engagement with Intentional Lifecycle Journeys

“Every company has data, but if you can’t action off that data instantly, then it doesn’t do you any good. And when dealing in financial products…you better get it right. The magic with Blueshift is its agility and ability to handle data for segmentation, journeys, and personalization across all channels, no matter the speed or attributes that we put in. We have the flexibility to use our data to improve results across many different use cases.”

Joyce Poole
Joyce Poole Sr. Director, Marketing CRM, LendingTree
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Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

Secure and compliant

Data Security and Privacy

Blueshift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
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See Blueshift in Action

Get started for free or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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