India Digital Summit

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to learn more about the top trends and top technologies that will empower them to remain market leaders.

The topics range from marketing automation and mobile to cross channel marketing and user adoption.

This year, Blueshift has been selected to discuss how marketers can win at Cross Channel Marketing. Vice President of APAC, Dhruv Shanker, will take the stage to lead a discussion around the changing environment of the consumer and the need for more effective cross channel marketing.

Gone are the days of simply sending batch and blast emails or push notifications – that was barely cross channel marketing anyway. Today’s marketers need to look at cross channel personalization within their marketing strategy and deliver relevant, consistent user experiences across all their channels. Power machine learning and predictive intelligence will drive the next generation of cross channel marketing.

Details for the event:
India Digital Summit
Feb. 9 – 9, 2017
New Delhi, India

Dhruv Shanker will be joining the panel discussion on Thursday, February 9th at 11:20am.
Contact us if you would like to talk while at the India Digital Summit!