Forrester Study Shows $128M Revenue Lift, 781% ROI from Blueshift

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Brian Monahan, former Head of Marketing for, shares lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising.

What you’ll learn:

  • The importance of real-time behavior tracking
  • Six common Personalization Pitfalls legacy technologies struggle with at scale
  • The most important thing to remember when marketing to your customer
  • …and more!


Ready to learn more? Let’s Chat.

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