Fresh from IRCE in Chicago, we have a video of a great session we had with Brian Monahan, former VP of Marketing for Walmart.com. During this session, Brian discussed 7 real-life issues that marketers face with current personalization technology and how to overcome them.
He shared lessons learned about deploying personalized communication across multiple customer touch points, as well as the challenges faced and opportunities uncovered driving even more growth from personalization.
Under Brian’s leadership, Walmart.com grew monthly uniques by over 50% while generating Billions in revenue to become the second largest online retailer in the US. Much of that growth was driven by the application of personalized communication.