Affinity

If your website or app has a large catalog of products or content, you will often find that users have affinities towards different sections of the catalog. Blueshift computes user affinities based on behavioral & transactional data, and keeps the affinity scores updated in near real-time.

Marketers can easily use affinity data in creating their segments.

affinity_segmentation

Blueshift’s vision is to put AI in the hands of every marketer.

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