With Blueshift, Five Below moved from one-size-fits-all promotions to personalized, data-driven experiences that keep customers coming back. These personalized product recommendations resulted in a 22% increase in digital sales.
By harnessing the power of data-driven personalization, Five Below brought back those who abandoned their carts with a 41% open rate.
Of those that received an abandoned cart email, 5.3% clicked through to the website, and 21% made a purchase, well above industry norms.